Founded in 1975, ESMO (European Society for Medical Oncology) is the largest European organisation for cancer medicine. With more than 20,000 professionals from 150 countries, it is the reference point for disseminating information against cancer.

For almost 10 years, we have been working alongside ESMO with the aim of:

• Identifying and outlining clear guidelines for the management of the brand's corporate identity;

From year to year, we take care of ESMO's image in every aspect of communication: from the creation of graphic assets to the organisation of the annual world congress, for which we apply the Brand on media of all sizes.

Authority, experience and commitment. We have channelled these values of ESMO into a unique and recognisable brand we compared with a diamond, which is perfect for expressing the concepts of precision, structure and quality. 

A complex and multifaceted universe as ESMO thrives on constant exchanges and comparisons. To encourage continuous growth and facilitate sharing between members of the organisation and external parties, we used Frontify, one of the most widely used Brand Management platforms for managing Corporate Image.

The oncology congresses organised by ESMO in Europe and Asia are, for all players in the field, a moment of confrontation and updating on the progress of research.