Ander Group - work for ESMO

Client ESMO (European Society for Medical Oncology)

Our approach Branding, Performance, Experience

Year

2016 (ongoing)

Client and Goals

Founded in 1975, ESMO (European Society for Medical Oncology) is the largest European organisation for cancer medicine. With more than 20,000 professionals from 150 countries, it is the reference point for disseminating information against cancer.

For almost 10 years now, we have worked alongside ESMO with the aim of:

Identifying and outlining clear guidelines for managing the brand's corporate identity;

Conveying ESMO's values and reinforcing its voice; enhancing the Brand’s recognisability across all products and channels;
Finding ways to distinguish different activities and topics;
Deploying the Brand on a variety of physical and digital media - from office signage to flyers - while maintaining consistency and compliance with Guidelines.

The Journey

Every year, we oversee ESMO's image in every aspect of communication: from creating graphic assets to organising its annual world congress, for which we apply the Brand to media of varying sizes.

We work in constant contact with the client, nurturing a virtuous circle of feedback whilst guaranteeing uninterrupted production of assets.

A worldwide organisation, a unique brand

Authority, experience and commitment: we channelled ESMO’s values into a unique, recognisable brand which we likened to a diamond, a symbol perfect for expressing the concepts of precision, structure and quality.

We placed all the brand's activities in the spotlight, including online training, scientific publications and international congresses. Sub-brands are also deserving of care and attention: it is important to ensure each has its own identity, while remaining in line with Corporate Brand Image Guidelines.

An orderly Brand Manual thanks to our partner Frontify

A universe as complex and multifaceted as ESMO’s thrives on constant exchange. To encourage ongoing growth and facilitate sharing between the organisation’s members and external parties, we used Frontify, one of the most widely-used Brand Management platforms for governing Corporate Image.

Working with our partner Frontify made it easier to build an ordered Brand Manual, and effectively convey the Guidelines used to communicate ESMO's values, activities and initiatives.