Giving the fight against cancer a single voice.
The dialogue box format gave a uniform look to every aspect of ESMO’s work, while still conveying its diversity and basis in dialogue. By 2015, ESMO was recognized as the leading European society in medical oncology – but that represented a starting point, not the goal. The fight against cancer knows no borders: it extends into new territories and new perspectives. It calls on all skills, not just those of physicians; it shares knowledge, not just between countries, but between continents. The Society’s vision for the next five years was summed up in a compelling slogan: “Across oncology. Worldwide.”
Our challenge was to make that vision clear: to convey a global presence and a vast breadth of expertise in a format that combines instant brand identification with the flexibility to distinguish between different activities, topics, and channels. The answer was to create a full-fledged corporate identity, combining the existing elements with a prismatic pattern adaptable to every one of ESMO’s purposes.
Expressing diamond-like precision, structure, and quality, linking elements through a crystalline structure, it gives unity to activities as diverse as online education, scholarly journals, and international congresses.
Congresses – where thousands of professionals gather to exchange the latest information and best practice – are the most visible sign of ESMO’s worldwide commitment. Making such large, complex events run smoothly is a huge challenge: one that demands the support and experience of an expert communications agency.
A dedicated, year-round team at Ander Group designs and creates all the communication and visual assets for every ESMO event, from online promotion to venue set-dressing. We make the process straightforward and trouble-free, so ESMO can concentrate on the content.
Branding / Congress Dressing / Infographics / Editorial Design / Storyboarding & Video Production / .xml & Google Docs Import / Online and Offline Advertising