Diacron | Accounting, Tax and Corporate Services

Diacron, with nearly 30 years of experience in international markets, was at a crucial stage in its evolution. Considering the expansion of business lines and the consolidation of its global presence, the company felt no longer represented by its brand identity. The claim, logo and overall image did not reflect the reality: a growing company capable of supporting companies in the complexities of internationalization.

This awareness led Diacron to recognize the need for a rebranding. Ander Group approached the challenge starting with an in-depth analysis of the existing brand identity, identifying key areas to work on to reflect the company's evolution.

The first step was the modernization of the logo. While maintaining a visual link with the past, the new design gave it a refreshed look that could best express Diacron's transformation. The goal was clear: to enhance the existing brand by maintaining its acquired recognizability, but with an updated graphic design adapted to the digital application.

The rebranding extended beyond just the logo. The entire visual identity was rethought: from the colors to the stylistic guidelines, to the visual elements used across different communication channels. The result was a consistent and modern image, capable of representing the essence of a solid and international company, ready to compete in increasingly complex markets.

Optimizing brand management with Frontify

To ensure consistency in the implementation of the new brand identity in all the markets where Diacron operates, Ander Group centralized all assets on Frontify, a platform that enables global brand management. This allowed Diacron's team, with offices spread across more than 14 countries, to easily access all updated materials, ensuring a uniform distribution of the company’s image.

A new digital presence thanks to HubSpot

In addition to a brand identity overhaul, Diacron needed a digital presence that reflected the company's evolution. The old website was no longer adequate for the needs of an international audience. Ander Group therefore developed a new website based on HubSpot, a platform that not only created a modern and functional site, but also integrated a CRM system to improve contact collection and management.

With this solution, Diacron gained a tool to monitor and manage customer relationships in a centralized and automated manner, enhancing its ability to follow up and nurture new business opportunities.