About | Ander Group | Growth by Design

Foundation – 2006

on the initiative of Florian Anderhub

From Sagl to SA – 2008

The first capital increase marking the transition from a limited liability company (Sagl) to a joint stock company (SA)

Goodcode – 2016

Goodcode, a Swiss software house, is founded. Ander Group acquires a majority stake with a 49% equity interest

HubSpot Partnership – 2017

Beginning of partnership with HubSpot

Change of management – 2019

Florian Anderhub, founding partner, takes control of the company, becoming the owner of 100% of the share capital

New Office – 2024

Opening of new offices in Zurich and intensification of activities in the DACH area

Today, with our Performance Branding methodology, we conceive brands as stories that produce measurable results. Our organization reflects the dual nature of this method: data specialists on one side, design experts on the other, we understand that continuous interaction between these two worlds is essential for growth.

To serve an international clientele from our offices in Lugano and Zurich, we communicate in Italian, German, English, and French.

Method

We have been Branding & Design specialists since 2006, and since 2017 we also offer Performance Marketing. Creating high-value brands is not our sole aim. We strive to strike a balance in our work between contrasting concepts. Balance between creativity and practicality. Between ideas and science, form and function. We’ve made this into a work method, and we’ve called it Performance Branding, the first ever business growth assurance.

Scope

We begin by analyzing the baseline situation and market context to define the project scope and identify growth potential. Based on this, we set targets and KPIs and establish the hallmarks of the brand's identity (values, mission, vision and USP).

Activate

We build the brand experience by developing the brand ecosystem in its digital and analog forms. We activate the most appropriate tools to achieve targets, and we implement marketing, sales and after-sales processes, from configuring HubSpot to managing organic and paid activities.

Optimize

We optimize every aspect of the ecosystem with the help of HubSpot’s analytical tools and regular feedback cycles, identifying its strengths and weaknesses. This is an ongoing process aimed at constantly seeking out useful solutions to boost performance and achieve planned results.