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We are Ander Group

Founded in 2006 as a branding agency. Since 2017, we have extended our expertise to marketing thanks to our technological partnership with HubSpot.
Foundation – 2006
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on the initiative of Florian Anderhub
From Sagl to SA – 2008
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The first capital increase marking the transition from a limited liability company (Sagl) to a joint stock company (SA)
Goodcode – 2016
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Goodcode, a Swiss software house, is founded. Ander Group acquires a majority stake with a 49% equity interest
HubSpot Partnership – 2017
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Beginning of partnership with HubSpot
Change of management – 2019
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Florian Anderhub, founding partner, takes control of the company, becoming the owner of 100% of the share capital
New Office – 2024
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Opening of new offices in Zurich and intensification of activities in the DACH area

Today, with our Performance Branding methodology, we conceive brands as stories that produce measurable results. Our organization reflects the dual nature of this method: data specialists on one side, design experts on the other, we understand that continuous interaction between these two worlds is essential for growth.

To serve an international clientele from our offices in Lugano and Zurich, we communicate in Italian, German, English, and French.

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Since

2006

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Lugano

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Zurich

Method

We have been Branding & Design specialists since 2006, and since 2017 we also offer Performance Marketing. Creating high-value brands is not our sole aim. We strive to strike a balance in our work between contrasting concepts. Balance between creativity and practicality. Between ideas and science, form and function. We’ve made this into a work method, and we’ve called it Performance Branding, the first ever business growth assurance.

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We evaluate the company's readiness for Digital Transformation by analyzing its resources (human, software, and hardware), processes, and inefficiencies. This stage renders a comprehensive audit documentation that provides strategic guidance, enabling the company to navigate the transformation in an agile, sustainable, and efficient way.
Scope

We define the project scope, establish key performance indicators (KPIs), and outline the path to achieving them. This includes identifying the brand’s positioning and key differentiators. From there, we set the strategic guidelines to ensure a seamless transition to the operational phase.
Activate

We develop the brand ecosystem across both digital and physical touchpoints, ensuring consistency and impact. We deploy the right tools to drive results, seamlessly integrating HubSpot to enhance operational efficiency and scalability.
Optimize

We leverage HubSpot’s analytics and continuous feedback loops to optimize every element of the ecosystem. By identifying strengths and areas for improvement, we ensure ongoing enhancements that drive greater effectiveness and impact.

Competence

Our digital ecosystems are based on HubSpot, ensuring that business operations can be measured, optimized and automated. From building a strong brand to generating qualified leads, we make sure you achieve your business goals.

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Brand Strategy, Design & Experience

We build Brand by combining Storytelling and Design.

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Performance
Marketing

We translate the essence of your Brand into targeted campaigns.

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Business Process Management

We help you structure your marketing, sales, and post-sales processes with HubSpot.

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Software, AI
& Data Engineering

We integrate strategy, software development, AI, and data engineering

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HubSpot Customer Platform

Partnerships

Technologies

We collaborate with outstanding technology partners to offer innovative solutions and optimize every aspect of our work. These partnerships allow us to ensure efficiency, safety and continuous innovation for our clients.

Synergies

Our network of collaborations extends beyond the technological field, including strategic partnerships with several specialised companies. These synergies allow us to expand and diversify our services, responding more comprehensively and flexibly to our customers' needs.

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Goodcode is a boutique software firm that designs tailor-made solutions to streamline business processes, seamlessly integrating with existing ecosystems to maximize efficiency.

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Gruppo WISE is our Italian partner for strategy, branding, and events. With vision, creativity, and immersive design, they shape strong brands and craft unforgettable experiences.

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“We help our clients go digital in terms of their marketing, sales and post-sales operations, so that they can automate low value-added activities and foster business continuity. Digital agility is no longer an option, but a means of capitalizing on human abilities.”

Florian Anderhub | Chief Vision Officer

Florian Anderhub

Secure sustainable, data-driven growth for your company.

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