Today's dilemma is whether starting a blog is still an effective means of reaching one's target audience, or whether the glory days of blogging have passed. The data speak for themselves: did you know that companies that have started a blog generate 67% to 88% more leads per month than those who do not blog?
Let's start from the beginning: what is a blog and what is it for?
A blog is a website or a section of a website, where text content, usually of an informative nature, is shared, accompanied by images. The primary goal is to attract new readers in order to later generate new online revenue, potentially referring readers to other sections of the website itself, such as the e-commerce, generating new leads and ultimately increasing sales. It is also a great way to build your online brand: you make your audience aware of your reality, fostering a positive opinion about you and your services. With blogging you can convey your company's values and promote it in the marketplace, as well as create awareness and culture about your industry from topics of common interest.
To achieve these results, however, the blog must adhere to specific characteristics. The difficulty of starting an effective blog is often underestimated: entrepreneurs tend to think that just starting a blog must bring results, but this is not the case.
So what is the difference between "starting a blog" and "starting an effective blog"? Starting a blog is simple, it will take you an hour, tops, while making it effective requires strategy, method, patience. It's not enough to write a few articles on topics of your personal interest to get results: it's not something you do overnight; it requires constant testing and tweaking, to optimize the content and make the site perform.
The journey toward an effective blog
If you want to get concrete results and increase sales with your blog, here are the aspects you need to keep in mind that can really make a difference to your business:
- Results take time
- Consistency is key
- Select your specific niche
- Content of value
• By getting your content indexed on search engines through SEO, considering Google
searches and choosing keywords for your article based on the volume of search;
• Creating truly useful content: the more your content is structured based on the
needs of your audience, answering questions posed on the web, the more it will be
appreciated and will produce concrete results.
- Relationships are crucial
- Relaunch your content
- Monitor your performance
Getting results with blogging: what skills are needed?
One myth that absolutely must be dispelled is that everyone knows how to write. Writing is a difficult job, let alone writing for a blog.
Managing a blog requires specific skills for it to perform well and bring conversions, because it is not just about writing an article. There are a number of side activities that must necessarily be implemented for a successful blog strategy: content optimization, image search, SEO, promotion, customer care, email marketing, social media management. Each of these activities requires transversal skills, a mix of soft and hard skills, from empathy, to SEM, to copywriting, to digital marketing in general.
It is difficult to be able to conduct all these activities alone, but an experienced Team like Ander Group's one can do it together with you. The added value of an agency is to have professionals each specialized in a specific field, the sum of whose skills brings tangible, concrete results that will really make a difference for your brand. With multi-sector experience in content writing, we at Ander Group are ready to relaunch your blog to make it a real business tool.
The world of digital marketing offers incredible potential for finding new customers and increasing your brand awareness, so why not make the most of it?