Skip to content
       
en
it
en
it

HubSpot Smart CRM

The CRM system to centralize data, relationships and processes.

platinum-badge-black-svg

The HubSpot CRM is one of the most powerful and intuitive systems for managing customer relationships. It goes far beyond data collection: it connects, organizes, and makes information accessible to marketing, sales, and customer service teams within a single platform.

At Ander Group, we support companies in the implementation, configuration, and adoption of HubSpot CRM, tailoring it to their processes, objectives, and organizational structure.

Book a free HubSpot demo

What is HubSpot CRM?

A CRM (Customer Relationship Management) system is a centralized platform designed to collect, organize, and analyze all interactions with customers and prospects in a structured way.

HubSpot CRM is the operational core of the entire HubSpot ecosystem. In addition to improving operational efficiency, it eliminates data fragmentation by making information accessible and shareable across marketing, sales, and customer service teams.

When HubSpot CRM is properly implemented, every contact, activity, and opportunity is tracked in a single environment—enhancing internal collaboration, service quality, and data-driven decision-making.

What you can do with HubSpot CRM

Centralize contact data

Bring all information about contacts, companies, deals, and activities into one place: contact details, interaction history, emails, meetings, calls, files, and notes.

Manage custom sales pipelines

Create tailored sales pipelines with configurable stages, task assignments, and opportunity tracking for each sales rep or team.

Automatically track interactions

Automatically log every interaction in the contact record: emails opened, links clicked, pages visited, and forms submitted.

Connect CRM and marketing

Link campaigns, marketing automation workflows, and lead nurturing activities directly to the sales cycle, thanks to native integration with HubSpot Marketing tools.

Enable notifications and automations for the sales team

Trigger automatic notifications based on lead behavior, create dynamic tasks, follow-up sequences, reminders, and assignment rules.

Integrate external tools

Connect over 1,000 external applications to HubSpot—from Gmail and Outlook to Zoom and Slack, as well as ERP systems or custom software via APIs.

Want to see how HubSpot CRM works ?

Book a free HubSpot demo

Our approach as a HubSpot Partner

As a HubSpot Platinum Partner, we don’t just recommend a tool: we configure it, integrate it into your business processes, and support adoption over time.
1

Initial setup and process integration

We analyze your workflows and configure the CRM to align marketing, sales, and customer service. We import data, define custom properties, build sales pipelines, and structure your database.
2

Training and onboarding

We train your teams on daily CRM usage: dashboards, tasks, activities, and automations—supporting internal adoption and long-term effectiveness.
3

Customization and automation

We activate advanced features such as lead scoring, marketing automation, follow-up sequences, and dynamic fields based on your business needs.
4

Analysis and continuous improvement

We provide customized dashboards and reports to monitor CRM performance and continuously optimize your processes.

Other services of our HubSpot Partner agency

HubSpot Marketing Hub

Learn more

HubSpot Sales Hub

Learn more

HubSpot Service Hub

Learn more

HubSpot Content Hub

Learn more

HubSpot Data Hub

Learn more

HubSpot Commerce Hub

Learn more

Case study

Geldis

Optimize sales operations with HubSpot
Healthcare Business Process Management
Discover more
Gui Sheng Tang Sinomedica Holding SA

An E-learning Platform for High-Level In-House Training
Education Brand Identity, Design & Experience Business Process Management
Discover more
ATED - Associazione Ticinese Evoluzione Digitale

From data processing to digital evolution
No Profit Brand Identity, Design & Experience Business Process Management
Discover more

Want to activate HubSpot CRM?

Contact us