Essere Agile: building a goal-driven, measurable digital ecosystem
Client: Essere Agile
Industry: Coaching


EssereAgile helps companies simplify processes and embrace an Agile mindset through consulting, coaching, and digital transformation. Together, we reimagined their online presence—starting from a structure in need of clarity, we built a HubSpot-based digital ecosystem that’s measurable and aligned with their strategic goals.
Information architecture
Website development on HubSpot
More than a website... A growth engine
Our collaboration with EssereAgile started with a clear need: bringing their digital presence in line with the value they deliver.
The previous website lacked clarity in presenting their services, suffered from an incoherent structure, and didn’t offer effective tracking of user behavior.
EssereAgile knew it was time to refine their narrative—but more importantly, they wanted a site that could serve as a functional asset. Not just a digital storefront, but a strategic lever. The challenge wasn’t merely communicative or technical; it was about building a digital ecosystem capable of reflecting their Agile mindset and supporting real business objectives.
More than a website... A growth engine
Our collaboration with EssereAgile started with a clear need: bringing their digital presence in line with the value they deliver.
The previous website lacked clarity in presenting their services, suffered from an incoherent structure, and didn’t offer effective tracking of user behavior.
EssereAgile knew it was time to refine their narrative—but more importantly, they wanted a site that could serve as a functional asset. Not just a digital storefront, but a strategic lever. The challenge wasn’t merely communicative or technical; it was about building a digital ecosystem capable of reflecting their Agile mindset and supporting real business objectives.
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What we did
We started with a collaborative workshop where we mapped out needs, content, and strategic opportunities.
This initial deep-dive helped us streamline the existing structure and design a clearer, user-centered information architecture—fully aligned with Essere Agile’s value proposition.


HubSpot-powered ecosystem
Choosing HubSpot wasn’t a technical decision—it was a strategic one.
We built the new website on HubSpot to give the EssereAgile team an integrated platform capable of delivering:
- flexible, modular content management
- precise tracking of user behavior
- advanced analytics for every page and call to action
- seamless CRM integration for lead management
The result is a digital ecosystem that not only communicates, but captures data, delivers insights, and empowers the team to make evidence-based decisions.
A site designed to evolve over time—fully aligned with the core principles of agility.
HubSpot-powered ecosystem
Choosing HubSpot wasn’t a technical decision—it was a strategic one.
We built the new website on HubSpot to give the EssereAgile team an integrated platform capable of delivering:
- flexible, modular content management
- precise tracking of user behavior
- advanced analytics for every page and call to action
- seamless CRM integration for lead management
The result is a digital ecosystem that not only communicates, but captures data, delivers insights, and empowers the team to make evidence-based decisions.
A site designed to evolve over time—fully aligned with the core principles of agility.
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The new EssereAgile website marks a true shift in paradigm: from a simple showcase to a strategic growth driver.
By reorganizing the content and building on HubSpot infrastructure, we turned their digital presence into a measurable, coherent, and high-performing ecosystem.
Today, the team has a powerful tool at their fingertips—one that tracks user behavior, optimizes content based on real data, reinforces brand identity, and integrates seamlessly into acquisition and engagement workflows.
A project that fully embodies both Ander Group’s methodology and EssereAgile’s approach: value-driven, focused on continuous improvement, and built to adapt and deliver impact over time.

The new EssereAgile website marks a true shift in paradigm: from a simple showcase to a strategic growth driver.
By reorganizing the content and building on HubSpot infrastructure, we turned their digital presence into a measurable, coherent, and high-performing ecosystem.
Today, the team has a powerful tool at their fingertips—one that tracks user behavior, optimizes content based on real data, reinforces brand identity, and integrates seamlessly into acquisition and engagement workflows.
A project that fully embodies both Ander Group’s methodology and EssereAgile’s approach: value-driven, focused on continuous improvement, and built to adapt and deliver impact over time.
“From the very first workshop to the delivery of the digital ecosystem, every phase of the project was driven by a clear, shared vision—perfectly aligned with our Agile approach.”
Michele Budri, Consultant
