Freudiger SA’s previous website was neither indexed nor generating traffic. There was no content strategy in place, nor a structure capable of enhancing the company’s online presence. The first step was to build a digital ecosystem that would turn the website into a go-to resource for clients and partners.
We began the project with a content assessment, analyzing existing information and identifying key areas for development. Through a collaborative workshop with the client, we defined priority content and structured a clear, functional information architecture to support business objectives.
The website’s design followed a user experience (UX)-driven approach, ensuring intuitive navigation and immediate access to the most relevant information. This transformation not only improved usability but also positioned Freudiger SA for greater visibility and engagement in the digital space.
To enhance online visibility, we conducted a keyword and search volume analysis, identifying the best opportunities for organic positioning.
The website was developed following SEO best practices, integrating both technical and strategic optimizations to improve its relevance on search engines. From metadata structuring to content optimization, every aspect was fine-tuned to maximize discoverability.
The entire system was built on HubSpot, ensuring a scalable and fully integrated infrastructure that seamlessly connects with the company’s marketing and contact management tools. This approach not only boosts search rankings but also empowers Freudiger SA with a digital ecosystem designed for long-term growth and efficiency.
