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B2B platform for buying and selling sports tickets

Client: PSsport

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SECTOR

B2B

CHALLENGE

Each request had to be handled individually, from generating payment links to sending tickets in PDF format. An operating model that was time-consuming and made it difficult to conduct structured sales analysis.

RESULTS

A fully automated process with a substantial reduction in management time.

KEY PRODUCT

AWS - Worldline Saferpay

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PSsport is a Swiss agency specializing in reselling official tickets for major Italian Serie A clubs and organizing sports packages for companies. Founded in 2013, it has become a trusted benchmark in Europe, known for reliability, dedication, and professionalism. It collaborates closely with FC Internazionale and is an official agency for AC Milan, FC Juventus, AS Roma, and Como 1907.

Challenge

Sales management required extensive manual work and constant monitoring of direct communication channels such as WhatsApp Business. Each request had to be processed individually, including the creation of payment links and the delivery of PDF tickets. While this approach ensured a personal relationship with clients, it was time-consuming and made any structured analysis of sales data challenging.

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Solution

We fully digitalized the operational workflow by developing a platform that combines e-commerce and management functionalities in a single environment. Today, PSsport can upload tickets, track transactions, and access comprehensive reporting on clients, sales volumes, and revenue. All data is stored on AWS servers in Switzerland, with SaferPay (Worldline) integrated for the automatic generation of payment links and a transaction-queuing system ensuring consistency and security at every step.

The application allows corporate clients to log in with dedicated credentials, rowse the full Serie A calendar, and select seats through an interactive stadium map. During checkout, the system activates a 15-minute temporary lock, holding the selected tickets at the displayed price and guaranteeing real-time purchasing. Customer details can be added or updated independently up to five days before the match, simplifying group management and minimizing manual communication.

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Results

  • Fully automated workflow, significantly reducing management time.
  • Improved control and traceability across sales, payments, and inventory.
  • Optimized customer experience: faster purchasing, intuitive interface, and complete autonomy in ticket management.
  • Secure and scalable architecture, ready to integrate new competitions and future functionalities.
Davide-Santini
"We have automated our entire process, reduced management time and gained full control over sales and inventory. For our customers, the experience is now faster, more intuitive, and fully autonomous. A solid and secure foundation on which to build our future competitions.”

Davide Santini
CEO, PSsport 

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