Performance strategy enhancing result-driven medical acupuncture

Strategic planning always guides our marketing initiatives: we made a thorough market and competitor analysis to identify opportunities and risks within the digital landscape, and developed buyer personas to define the unique characteristics, needs, and expectations of "ideal customers."

Before communicating your message, you have to know yourself. Reflect on brand values, differentiation, USP (unique selling proposition) - then "Come to the point". This approach suited Sinomedica well, allowing it to present an integrated, effective brand communication.

We provided a completely renewed corporate image to convey the company's philosophy and its vocation for the science-based medical acupuncture. We began with restyling the logo and continued with the design of below-the-line media and, finally, all the company's digital assets.

Our visual challenge was to produce images that would catch the eye while communicating Sinomedica's brand values.

We created photos that stood out from the numerous industry competitors, emphasizing Sinomedica's holistic approach to acupuncture - professionalism and science but also warmth and empathy.