Digitalization of the finance industry

Switzerland, outside the EU, has always been a major international financial market and, in recent years, has seen the rapid adoption of new technologies, revealing itself as fertile ground for the implementation of complex digital ecosystems.

Industry players are increasingly motivated to adopt advanced technological solutions to optimize operational efficiency, strengthen security and make financial services more accessible.

Every day, Ander Group provides support in the digital transformation process to wealth managers, trust companies and businesses operating in the finance industry, offering personalized strategic consultancy aimed at realizing each company's digital potential, ensuring competitiveness and coverage within the market in question.

A concrete example

AEQUITUM

Aequitum is an independent asset management company based in Lugano. Focusing on human relationships and on extensive financial expertise, it develops bonds of trust with its customers built around a shared investment strategy. Established in 2016, Aequitum tasked Ander Group with all its marketing and communications, which over the years have evolved hand in hand with the business.

For Aequitum, over time, we have created a brand identity; equipped it with online and offline channels and communications assets; and optimized its database and populated it with digital content.

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A concrete example

Hetica

A Swiss financial consultancy company especially active in investments in the hotel and tourism industry and in investment funds specialized in the gold and blockchain sectors.

For Hetica Capital, we took care of brand strategy, creating a brand identity in line with company objectives as well as a modern website that emphasizes its unique selling propositions (USPs) and so enables it to reach potential targets.

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A concrete example

NFS

In May 2022, three professionals consolidated 35 years of experience by combining their trusts to create NFS Group. The aim? To help entrepreneurs develop sustainable companies over time through integrated consultancy and digitalization.

Ander Group was responsible for the entire branding process, aimed at strengthening its consultancy profile in the Swiss, German and French markets, focusing on values such as agility, innovation, expertise and trust.

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Digitalization of the finance industry

The landscape within which companies in the finance industry work is being redefined by the convergence of innovation and consumers’ increasing adoption of digital tools.

AEQUITUM

Hetica

NFS

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