Manifesto
In all spheres, the most gratifying results are achieved when seemingly far-apart worlds come together. The most mouth-watering recipes are those that fuse flavors from different cuisines. The most intriguing communities are those that have experienced myriad influences during their history. The most striking cities are those that display a range of architectural styles.
![Equilibrio Equilibrio](https://www.ander.group/hs-fs/hubfs/Equilibrio.jpg?width=2000&height=1209&name=Equilibrio.jpg)
Performance Branding
Creating high-value brands is not our sole aim. We strive to strike a balance in our work between contrasting concepts. Balance between creativity and practicality. Between ideas and science, form and function. We’ve made this into a work method, and we’ve called it Performance Branding.
We begin by analyzing the baseline situation and market context to define the project scope and identify growth potential. Based on this, we set targets and KPIs and establish the hallmarks of the brand's identity (values, mission, vision and USP).
We build the brand experience by developing the brand ecosystem in its digital and analog forms. We activate the most appropriate tools to achieve targets, and we implement marketing, sales and after-sales processes, from configuring HubSpot to managing organic and paid activities.
We optimize every aspect of the ecosystem with the help of HubSpot’s analytical tools and regular feedback cycles, identifying its strengths and weaknesses. This is an ongoing process aimed at constantly seeking out useful solutions to boost performance and achieve planned results.
The Ingredients of Performance Branding
![AND_Branding Schema AND_Branding Schema](https://www.ander.group/hubfs/AND_Branding%20Schema.png)
![AND_Perfromance Schema AND_Perfromance Schema](https://www.ander.group/hubfs/AND_Perfromance%20Schema.png)
We set tangible goals and take responsibility for attaining them, guaranteeing sustainable growth for you in the long term.
Growth by Design: Growth Assurance
Growth is a natural consequence of applying our method, the result of each and every action taken over time. Our vision highlights our commitment to protecting our clients’ brands with the ultimate aim of obtaining consistent results over the years.
We have been branding specialists since 2006, and since 2017 we also offer performance marketing. Combining these technical skills and integrating them into our "growth by design” vision has allowed us to hone our Performance Branding method, which is the first ever business growth assurance.
We take care of all aspects of your marketing and corporate communications processes. Here’s how:
As a HubSpot Platinum Partner, we’re by your side every step of the way, from building and launching your strategy to monitoring and enhancing its performance
![platinum-badge-black platinum-badge-black](https://www.ander.group/hs-fs/hubfs/platinum-badge-black.webp?width=180&height=177&name=platinum-badge-black.webp)
“We help our clients go digital in terms of their marketing, sales and post-sales operations, so that they can automate low value-added activities and foster business continuity. Digital agility is no longer an option, but a means of capitalizing on human abilities.”
Florian Anderhub | Chief Vision Officer
![Florian Anderhub](https://www.ander.group/hs-fs/hubfs/florian-portrait-1.jpg?width=300&name=florian-portrait-1.jpg)
We make sure that all your efforts contribute to your growth
Together we grow
![ATE-Logo-Rebranding](https://www.ander.group/hs-fs/hubfs/work%20ated%202023/ATE-Logo-Rebranding.jpg?width=300&name=ATE-Logo-Rebranding.jpg)
A customized digital ecosystem enhancing the association's identity
Discover![ICE thumb work](https://www.ander.group/hs-fs/hubfs/ilcentro-thumb-work.jpg?width=300&name=ilcentro-thumb-work.jpg)
A Content Strategy to promote a physiotherapy center
Discover![FER thumb work](https://www.ander.group/hs-fs/hubfs/FER_Fervo_Thumb.jpg?width=300&name=FER_Fervo_Thumb.jpg)
A Marketing automation strategy for a company specialized in 4.0 services for buildings
Discover![ESM_thumb](https://www.ander.group/hs-fs/hubfs/ESM_thumb.jpg?width=300&name=ESM_thumb.jpg)
Effective Brand Management: How ESMO Maintains its Global Relevance
Discover![HGH thumb work](https://www.ander.group/hs-fs/hubfs/ghiso-thumb-work.jpg?width=300&name=ghiso-thumb-work.jpg)
An all-inclusive strategy to position a small luxury brand
Discover![NFS thumb work](https://www.ander.group/hs-fs/hubfs/nfs-thumb-work.jpg?width=300&name=nfs-thumb-work.jpg)
A new brand to communicate an innovative project
Discover![CRS thumb work](https://www.ander.group/hs-fs/hubfs/CRS_CroceRossa_Thumb.jpg?width=300&name=CRS_CroceRossa_Thumb.jpg)
A user experience strategy to nurture customer relations
Discover![HET thumb work](https://www.ander.group/hs-fs/hubfs/HET_Hetica_Thumb.jpg?width=300&name=HET_Hetica_Thumb.jpg)
A coherent Brand Strategy for an "alpha" company
Discover![AEQ thumb work](https://www.ander.group/hs-fs/hubfs/AEQ_Aequitum.jpg?width=300&name=AEQ_Aequitum.jpg)
A comprehensive digital strategy for a player on the financial industry
Discover![CBA thumb work](https://www.ander.group/hs-fs/hubfs/CBA_Corner_Thumb.jpg?width=300&name=CBA_Corner_Thumb.jpg)
A collaborative design for a new digital ecosystem
Discover![FLF thumb work](https://www.ander.group/hs-fs/hubfs/FLF_FondazioneLaFonte_Thumb.jpg?width=300&name=FLF_FondazioneLaFonte_Thumb.jpg)
A well done e-commerce for a do good foundation
Discover![SHE thumb work](https://www.ander.group/hs-fs/hubfs/AND2021/Images/Work/SHE/SHE-featured_b.jpg?width=300&name=SHE-featured_b.jpg)
A responsive website to boost lead generation
Discover![MIS thumb work](https://www.ander.group/hs-fs/hubfs/MIS_Missultin_Thumb.jpg?width=300&name=MIS_Missultin_Thumb.jpg)
The "delicious" creation of a brand
Discover![ARE thumb work](https://www.ander.group/hs-fs/hubfs/ARE_AvescoRent_Thumb.jpg?width=300&name=ARE_AvescoRent_Thumb.jpg)
A multi-channel strategy for a high level ecosystem
Discover![CAB RTTL thumb work](https://www.ander.group/hs-fs/hubfs/RCT_CAB_RTTL_Thumb.jpg?width=300&name=RCT_CAB_RTTL_Thumb.jpg)
An immersive experience to communicate a new way forward
Discover![ICO thumb work](https://www.ander.group/hs-fs/hubfs/And_Case_Firma_05_1200x629.gif?width=300&name=And_Case_Firma_05_1200x629.gif)
A HubSpot license to tell the magical world of iCosini
Discover![PDR thumb work](https://www.ander.group/hs-fs/hubfs/PDR_petalidiriso_thumb.jpg?width=300&name=PDR_petalidiriso_thumb.jpg)
A strategy for generating leads: the success story of a Wedding planning agency
Discover![IFR thumb work](https://www.ander.group/hs-fs/hubfs/IFR_FilippoOngaro_Thumb.jpg?width=300&name=IFR_FilippoOngaro_Thumb.jpg)
A tailored online strategy to attract, engage, sell
Discover![EAP thumb work](https://www.ander.group/hs-fs/hubfs/EAP_EquipApparts_Thumb.jpg?width=300&name=EAP_EquipApparts_Thumb.jpg)
A CRM doing good things (Do Good)
Discover![LAG thumb work](https://www.ander.group/hs-fs/hubfs/LAG_Lagalpi_Thumb.jpg?width=300&name=LAG_Lagalpi_Thumb.jpg)
An e-commerce strategy that stretches the boundaries of taste
Discover![LIS thumb work](https://www.ander.group/hs-fs/hubfs/LIS_LingueSport_Thumb.jpg?width=300&name=LIS_LingueSport_Thumb.jpg)
A strong identity and new digital solutions for a whole education
Discover![CAM thumb work](https://www.ander.group/hs-fs/hubfs/CAM_Campofelice_Thumb.jpg?width=300&name=CAM_Campofelice_Thumb.jpg)
A new digital ecosystem for a beautiful natural ecosystem
Discover![CCO thumb work](https://www.ander.group/hs-fs/hubfs/CCO_CarattiCostruzioni_Thumb.jpg?width=300&name=CCO_CarattiCostruzioni_Thumb.jpg)
A reworked brand identity that respects the brand history
Discover![FCM thumb work](https://www.ander.group/hs-fs/hubfs/AND2021/Images/Work/FCM/FCM-featured_b.jpg?width=300&name=FCM-featured_b.jpg)
A new digital ecosystem to build fan loyalty and facilitate the work of volunteers
Discover![VDO thumb work](https://www.ander.group/hs-fs/hubfs/VDO_VecchiaDogana_Thumb.jpg?width=300&name=VDO_VecchiaDogana_Thumb.jpg)
A new ecosystem to make a difference in the tourism industry
Discover