About | Ander Group | Growth by Design

Foundation – 2006

on the initiative of Florian Anderhub

From Sagl to SA – 2008

The first capital increase marking the transition from a limited liability company (Sagl) to a joint stock company (SA)

Goodcode – 2016

Goodcode, a Swiss software house, is founded. Ander Group acquires a majority stake with a 49% equity interest

HubSpot Partnership – 2017

Beginning of partnership with HubSpot

Change of management – 2019

Florian Anderhub, founding partner, takes control of the company, becoming the owner of 100% of the share capital

Discover

We evaluate the company's readiness for Digital Transformation by analyzing its resources (human, software, and hardware), processes, and inefficiencies. This stage renders a comprehensive audit documentation that provides strategic guidance, enabling the company to navigate the transformation in an agile, sustainable, and efficient way.

Scope

We define the project scope, establish key performance indicators (KPIs), and outline the path to achieving them. This includes identifying the brand’s positioning and key differentiators. From there, we set the strategic guidelines to ensure a seamless transition to the operational phase.

Activate

We develop the brand ecosystem across both digital and physical touchpoints, ensuring consistency and impact. We deploy the right tools to drive results, seamlessly integrating HubSpot to enhance operational efficiency and scalability.

Optimize

We leverage HubSpot’s analytics and continuous feedback loops to optimize every element of the ecosystem. By identifying strengths and areas for improvement, we ensure ongoing enhancements that drive greater effectiveness and impact.