The Ander Group's manifesto | Growth by Design

Scope

We begin by analyzing the baseline situation and market context to define the project scope and identify growth potential. Based on this, we set targets and KPIs and establish the hallmarks of the brand's identity (values, mission, vision and USP).

Activate

We build the brand experience by developing the brand ecosystem in its digital and analog forms. We activate the most appropriate tools to achieve targets, and we implement marketing, sales and after-sales processes, from configuring HubSpot to managing organic and paid activities.

Optimize

We optimize every aspect of the ecosystem with the help of HubSpot’s analytical tools and regular feedback cycles, identifying its strengths and weaknesses. This is an ongoing process aimed at constantly seeking out useful solutions to boost performance and achieve planned results.

By analyzing your digital infrastructure to leverage its strong points and pinpoint its shortcomings.

By defining with you the goals to be achieved in the short, medium and long term

By building an ecosystem — based on your identified needs and targets — that will allow you to centralize all your digital touchpoints in order to create a single database that will take care of your greatest business asset: your customers and their data.

By optimizing your digital ecosystem, streamlining any areas in need of improvement pinpointed using measurement tools like HubSpot.

Manifesto

Performance Branding

Creating high-value brands is not our sole aim. We strive to strike a balance in our work between contrasting concepts. Balance between creativity and practicality. Between ideas and science, form and function. We’ve made this into a work method, and we’ve called it Performance Branding.

The Ingredients of Performance Branding

We set tangible goals and take responsibility for attaining them, guaranteeing sustainable growth for you in the long term.

Growth by Design: Growth Assurance

Growth is a natural consequence of applying our method, the result of each and every action taken over time. Our vision highlights our commitment to protecting our clients’ brands with the ultimate aim of obtaining consistent results over the years.

As a HubSpot Platinum Partner, we’re by your side every step of the way, from building and launching your strategy to monitoring and enhancing its performance

We make sure that all your efforts contribute to your growth

Together we grow

Secure sustainable, data-driven growth for your company