Experience Design
We create functional products, and engaging, memorable experiences, by gaining a deep understanding of user needs, designing intuitive architecture, and using iterative prototyping.
Sinomedica
Result-driven medical acupuncture, supported by a performance strategy
ated
From "Elaborazione Dati" to "Evoluzione Digitale"
Croce Rossa Ticino
A user experience strategy to nurture relationships with users
Gruppo Fervo
A marketing automation strategy for Fervo Group
Functionality and aesthetics: making sure everything is in the right place
We’re committed to delivering a positive and meaningful user experience. We use a multidisciplinary approach to optimize interactions between users and products, services or systems. We focus on aspects such as usability, information architecture and visual design in all our assignments.
Specifically, we take care of the following:
Architecture Design
We focus on creating an intuitive structure that will make your website user-friendly and help it perform optimally, from designing the technical infrastructure to mapping out navigation paths. This meticulous approach not only makes your website simple for users to navigate, but also provides the bedrock for the long-term success of your online presence.
User Experience
The user experience is at the heart of everything we do. We create user-friendly navigation paths, seamless interaction flows, and a design that puts the users’ needs first. With our meticulous attention to detail, every click is a satisfying experience, increasing visitor engagement and retention. We strive to understand user behavior, constantly optimizing the experience so that every visit to your website is a memorable one that converts users into happy customers.
Prototyping
Prototyping is a key stage in the experience design process, as it allows us to test and tweak our ideas before getting down to work on the final production of the interface. Prototypes are created to get feedback from users, verify the functionality of the design, and spot potential issues or areas for improvement.
Interaction Design
We create engaging and intuitive interactions between users and interfaces, by providing elements such as buttons, CTAs, navigation menus and other interactive components. By doing so, we aim to optimize the usability and performance of each and every website we build.
Cross-Platform Consistency
We provide a uniform and consistent user experience across different platforms and devices. This means adapting the design, user interface, and interactions to make them consistent and user-friendly, regardless of the device used. Maintaining cross-platform consistency helps improve overall usability, reducing the learning curve for users, and reinforcing the visual identity and brand experience on all platforms.
Continuous iteration
Experience design is an iterative process that involves continuously gathering feedback, analyzing performance, and making constant improvements. That’s why every one of our clients has a multidisciplinary team at their disposal to constantly listen to them and observe, turning all their feedback into practical actions that enhance the user experience.
