From data processing to digital evolution
Client: ATED - Associazione Ticinese Evoluzione Digitale
A single website
Encompassing all the essential information
Unified brand identity
Enabled by a cohesive brand system
For contact management
Ated is committed to promoting technological progress and building collaborative partnerships that enhance the economic and social landscape of Canton of Ticino. Through their efforts, they aim to facilitate the realization of innovative projects, empowering individuals and organizations to thrive in the ever-evolving digital landscape.
Customized digital ecosystem
Communicating the association’s identity
After 50 years of operation, the acronym "Associazione Ticinese Elaborazione Dati" (Data Processing Association of Ticino) was no longer sufficient to express to the fullest the values and mission of ated. As a result, they embarked on a rebranding journey that led to the transformation of their acronym into "Evoluzione Digitale" (Digital Evolution), a name that perfectly aligns with their vision of growth and adaptability. This transformation is now anchored to the logo and reflected in the new digital ecosystem.
Simplicity meets impact
Digital must be clear, direct, and simple. That's how we envisioned ated's new digital ecosystem. From numerous projects and domains, we unified ated's identity by crafting a single user-friendly website that makes their objectives and vision clear to everyone.
With consistency and clarity in mind, we outlined a new brand system for ated. Each individual project was assigned to a specific color from their fresh color palette, allowing users to recognize the context they are in at a glance.
Crafting personalized solutions
Like any association, ated's activity relies heavily on the support of its partners. Our mission was therefore to ensure a seamless experience for sponsors and members by streamlining the entire brand conceptualization process.
We placed special emphasis on reorganizing the "Members" and "Events" sections, and designing website modules that are 100% customized to meet their specific needs. By optimizing contact management and automating labor-intensive tasks, we facilitated personalized communication between ated and its partners, and enabled them to concentrate on high-value activities.
Driving efficiency and cohesion:
the technologies behind ated's digital ecosystem
The use of HubSpot goes beyond ensuring an intuitive and visually appealing user interface. By leveraging the platform's functionalities, we were able to personalize each section and streamline digital asset management, including contact grooming and event browsing.
Frontify allowed us to deliver a cohesive and impactful brand presence, maintaining ated's consistency and ensuring a cohesive brand experience across all channels.
We strive to create an environment that fosters digital transformation, spreading digital literacy and technology-related subjects.
"We aim at disseminating technology and fostering synergies that add value to the economic and social fabric of our canton. With the support of Ander Group, we are able to pursue our mission in a manner that is both straightforward and easily understood by our audience."
Cristina Giotto / Director