CAB and RTTL: an immersive experience to communicate a new way forward
Repubblica e Cantone Ticino
![CABRTTL_hero CABRTTL_hero](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_hero.jpg)
![CABRTTL_S_schermatura CABRTTL_S_schermatura](https://www.ander.group/hubfs/CABRTTL_S_schermatura.jpg)
Dipartimento del Territorio
Client and goals
Between 2019 and 2020, the collaboration between Ander Group and Canton of Ticino was enriched by a new important chapter. In fact, we were involved in the launch of the Agno-Bioggio bypass and the new tram-train network in the Lugano area, two ambitious projects of the Department of Territory that will bring major improvements to the road system in this area in the coming years.
Created and developed in parallel, the two projects were conceived by Ander Group as "twins": that is, they share the same visual identity and the same communication tools - website and offline materials - which differ only in their main colour.
![CABRTTL_15 CABRTTL_15](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_15.jpg)
![CABRTTL_15_mobile CABRTTL_15_mobile](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_15_mobile.jpg)
New identity between past and future
The first strong identity element of the two projects is precisely the colour: two light pastel shades, to promote readability. Green for the CAB, to recall the institutional colour of the Department of the Territory, and orange for the RTTL, i.e. the colour that distinguishes the Ferrovie Luganesi, the company responsible for managing the rail and tram network. The font chosen for the first-level titles is also very recognisable: it is Whyte Inktrap, a typeface that fits in well with the requirements of the project because it is rich in curves and breaks, almost as if to recall a track.
The same font, with some customisation, was also used to create the two logos for CAB and RTTL. After developing the two identities, we gathered the guidelines and key elements in Frontify's digital library: as a Frontify Partner, we provided the Canton with a user-friendly and updatable tool to ensure optimal future management of communication materials.
![CABRTTL_manual CABRTTL_manual](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_manual.gif)
![CABRTTL_S_manual_2 CABRTTL_S_manual_2](https://www.ander.group/hubfs/CABRTTL_S_manual_2.gif)
![CABRTTL_identity CABRTTL_identity](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_identity.jpg)
![CABRTTL_S_identity CABRTTL_S_identity](https://www.ander.group/hubfs/CABRTTL_S_identity.jpg)
An immersive experience from the ancestor of cinema
![CABRTTL_zoopraxiscopio CABRTTL_zoopraxiscopio](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_zoopraxiscopio.jpg)
![CABRTTL_S_zoopraxiscopio CABRTTL_S_zoopraxiscopio](https://www.ander.group/hubfs/CABRTTL_S_zoopraxiscopio.jpg)
Between 3D and minimalism
In conclusion, the site is very linear and minimalist and favours the use of the textual content, created by the consulting company with which we carried out the project.
![CABRTTL_homepage CABRTTL_homepage](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_homepage.jpg)
![CABRTTL_S_desktop_cab-1 CABRTTL_S_desktop_cab-1](https://www.ander.group/hubfs/CABRTTL_S_desktop_cab-1.jpg)
Compatibility with all devices
The cleanliness and simplicity of the two sites also meets another fundamental requirement: that of developing a product that is technologically compatible with all devices.
![CABRTTL_mob CABRTTL_mob](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_mob.jpg)
![CABRTTL_S_mob CABRTTL_S_mob](https://www.ander.group/hubfs/CABRTTL_S_mob.jpg)
Flyer and roll-up for the project launch
![CABRTTL_flyer-details CABRTTL_flyer-details](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_flyer-details.jpg)
![CABRTTL_S_flyer-details CABRTTL_S_flyer-details](https://www.ander.group/hubfs/CABRTTL_S_flyer-details.jpg)
![CABRTTL_flyers CABRTTL_flyers](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_flyers.jpg)
![CABRTTL_S_flyers CABRTTL_S_flyers](https://www.ander.group/hubfs/CABRTTL_S_flyers.jpg)
![CABRTTL_flyer CABRTTL_flyer](https://www.ander.group/hubfs/AND2021/Images/Work/CABRTTL/CABRTTL_flyer.jpg)
![CABRTTL_S_flyer CABRTTL_S_flyer](https://www.ander.group/hubfs/CABRTTL_S_flyer.jpg)