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Towards a more accessible and inclusive scientific culture

Client: IBSA Foundation
Industry: Non-Profit

*source: HubSpot - 2023 vs. 2022

+31.88 %

Page views

+26.73 %

Avg time on webpages

+20.98 %

Click-through rate on newsletters
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The IBSA Foundation encourages the public to delve into science-related subjects by promoting an accessible yet authoritative scientific culture using language that resonates with ordinary people. The best way to further the Foundation's mission is clearly through its website and social media channels.
Research
Brand system
Strategy
Corporate identity
Communication plan
Emotional storytelling
Social media
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The frictionless, direct way to inform people.

Different faces. Same aim.

The IBSA Foundation chose the polyhedron symbol to celebrate its 10 years of activity: a representation of its ability to develop projects in many ways and forms, but with a single aim: to promote science.
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Empowering communication.
Our shared goal.

Using HubSpot we created a site that is easy for the client to manage and modify, and whose performance can be measured and optimised over time.
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We communicate scientific topics in the simplest and most engaging way possible, while maintaining a rigorous, fact-checked foundation.

"Ander Group moved us from a descriptive communication to telling a more emotional story.
And that made all the difference."

Jacopo Crespi / Jr Communication Specialist

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Do you want communications that fully represent your company and help you to reach your ideal target audience? Contact us!