Toward expansion with an evolved, digital brand | repeople case study

Source HubSpot – from March to August 2023

10,973

Website views since its launch

96.81%

Delivery rate on newsletters

43.95%

Click-through rate on event newsletters

repeople is a Real Estate network with an 8-year history, formerly known as Borsa Immobiliare Ticino. To meet the needs of a community that now extends beyond the geographical boundaries of the Canton of Ticino, they recognized the importance of undergoing a rebranding that would accurately reflect and facilitate their growth. This shift was conveyed in their new name and comprehensive digital ecosystem: a fresh HubSpot website developed in three languages, complemented by a digitized database with the workflows and automations necessary to manage a thriving network.

Complementing the name change, a new color scheme was introduced to further define the brand’s identity. The color green takes center stage, symbolizing sustainability and unity and emphasizing the brand commitment to environmental responsibility and its focus on fostering connections, collaboration, and community engagement.

The visual rebranding was designed to seamlessly integrate both digital and offline elements. This included updating business cards, promotional items and signage. The unified visual identity aimed to create a consistent and recognizable brand presence across all touchpoints.

Through the integration of HubSpot with Eventbrite, a leading event management platform, repeople achieved seamless ticket purchasing and registration processes, with the collected data automatically synced to HubSpot. The platform facilitated event organizers' tasks on-site, simplifying participant check-in and data management. HubSpot workflows were implemented to automate communication and engagement with event participants, not only saving time but also enabling precise tracking and analysis of individual user behavior, ultimately optimizing future interactions.