Exquisite chocolate , cheeses that tell tales of centuries-old alpine traditions, and watches ticking with unparalleled precision. Thinking of Switzerland is an invitation to perceive the world with the care and attention that only local craftsmanship can provide.
But this idyllic image can shatter with a single click. Today's consumers can grab Belgian chocolate or French cheese from the comfort of their couch, without stepping outside.
Welcome to the era of e-commerce, where global alternatives are just a click away, ready to steal the spotlight.
The borderless marketplace
In Switzerland, e-commerce is changing the rules of the game.
According to a study conducted by the University of St. Gallen, online sales have hit CHF 18 billion , capturing 17.3% of retail trade: almost a fifth of Swiss retail spending. It is a leap that highlights how, even in the land of craftsmanship, a new mindset, more open to practicality, is taking root. Mobility is the future: more than 52% of online purchases in Switzerland are now made via smartphone, proof that Swiss consumers are embracing fast, easy, mobile-optimized solutions.
This new scenario is attracting major international giants, including Chinese brands that now rank among Switzerland’s leading retailers. But their presence should not be seen solely as a threat. Instead, it’s a nudge for Swiss companies to innovate and adapt: a call to preserve their uniqueness while embracing new ideas.
A wide-open door to new horizons
In this context of hyper-accessibility, every Swiss brand has the opportunity to tell its story across borders by breaking down geographic barriers and reaching a wider audience.
A well-designed, fluid site with attention to detail is not just a showcase, but the digital extension of one's identity. It is no longer enough to "be there" online: today, brands must convey value and offer an experience rooted in authenticity and quality.
So why not lean into that iconic Swiss flag to remind consumers of what it really stands for?
The details that make up each Swiss product are distinctive elements that online shoppers, even in the global e-commerce world, continue to value.
Sincerely telling the story behind each product, showcasing materials and processes, and sharing a passion for details is a powerful strategy for building an emotional connection with the customers. This approach allows companies to position themselves as trusted brands that can offer more than just a product: a meaningful experience that resonates.
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The time is now
E-commerce in Switzerland has reached new heights, opening incredible opportunities for local companies. Success is not guaranteed, but for those who read the signs and invest in a strong online presence while staying true to their core values, the potential for growth is enormous.
At Ander Group, we firmly believe in this future, where the Swiss touch is not just in the products but in every step of the customer journey.
Because let’s face it, who doesn’t love chocolate?
