How many times have you found yourself desperately searching for a graphic file? Maybe that specific version of the logo sent by email two months ago, perhaps even revised and probably saved in the wrong folder? And again, are you sure that the colors and fonts you use are always the right ones? But most importantly, is your brand identity really consistent across all your communication channels?
If any of these scenarios sound familiar, it is likely that your brand is losing coherence, effectiveness, and, most importantly, the trust of your customers.
It is time to address these issues and restore the solidity of your identity.
Image from Frontify
The challenge of brand consistency
One of the main mistakes we see in companies is the inability to maintain brand consistency across different channels. Every time your brand appears in public incoherentely, it undermines consumer trust.
Brand perception should be uniform, strong and recognizable, not a series of disconnected images and messages.
This problem is often caused by two main factors: the lack of a solid and structured brand identity, and ineffective management of digital assets.
Without a clear and consistent brand identity, it is difficult for companies to maintain a uniform and recognizable image. However, even if the brand identity is well-defined, disorganized management of assets such as logos, images and graphic materials can easily undo the investment made in branding!
Communication for brand management
No less damaging is the internal disorganization of graphics assets. Files scattered across countless folders, outdated versions of assets and the lack of a centralized repository are not just annoyances: they represent a hidden cost that drastically reduces the efficiency and productivity of your team.
Every minute wasted searching for a file is a minute taken away from the growth of your business: a price you cannot afford to pay.
Complicating matters further is the habit of sending assets via email, an inefficient method that introduces confusion and security risks. When documents are sent by e-mail, there is a risk of losing track of the correct versions, of using obsolete assets or, even worse, of giving access to unauthorised people.
All this inevitably exemplifies itself in fragmented internal communication that causes delays and confusion.
The solution: Brand Asset Management
The solution to these problems exists and is called Brand Asset Management (BAM).
BAM platforms are centralized digital tools designed to collect, organize, manage and distribute all brand elements such as logos, images, color palettes, typography and guidelines. They provide structured access to assets, facilitating brand consistency and coherence across all communication channels by ensuring that every team member, internal or external, always uses the most up-to-date and correct versions of brand assets.
At Ander Group, we use Frontify, a globally renowned brand management platform chosen by over 10,000 brands in more than 200 countries, including industry leaders such as Uber, Volkswagen and Lufthansa.
Image from Frontify
The advantages of Frontify in brand management
Frontify is a flexible tool that evolves with brands and has seen a 91% increase in active users between 2022 and 2024. This trend reflects a broader market shift, with an increasing number of companies adopting more organized and collaborative brand management systems.
With this cloud-based tool, our team manages all the graphical elements and strategic components of performance marketing, such as positioning, tone of voice, mission and customer vision, providing a 360-degree view of the brand.
The platform also simplifies the printing and design process: whether preparing a billboard, flyer or any other printed material, print shops can access the necessary assets and guidelines directly from the platform, reducing the risk of errors and ensuring that the brand is represented correctly.
Similarly, designers can access Frontify to easily download the logo in all its versions, the Pantone color, or any other graphic elements needed, without resorting to email communication.
This centralized approach eliminates confusion, accelerates creative processes and ensures that every aspect of the brand is always in line with company guidelines.
Image from Frontify
The direction in line with your identity
At Ander Group we configure the platform to suit your specific needs and support you in ongoing management, ensuring that your business maintains impeccable consistency over time.
As your business evolves, we are here to build, maintain and update your brand's guidelines and assets, preventing asset management issues from compromizing your company's future and ensuring that your image is always flawless, wherever you decide to take it.
