Fideslux

INDUSTRY

Finance

CHALLENGE

Fideslux had an outdated, static website that no longer served its purpose. The company needed a digital presence that could reflect its identity and lay the groundwork for an integrated marketing strategy.

RESULTS

The new HubSpot-based website is now a fully integrated platform connected to the CRM, enabling Fideslux to manage content, contacts, and processes in a structured and scalable way.

KEY PRODUCT

HubSpot

fideslux.ch

Solution

We developed a new website on HubSpot, designed as an integral part of FidesLux’s digital ecosystem. The project involved defining a new information architecture, creating custom modules, and designing a cohesive design system aligned with the brand’s identity.

New visual assets were also created, reinterpreting the company’s distinctive elements and adapting them to the digital environment — strengthening brand recognition and consistency across all touchpoints.

Results

The new website is fully integrated with the HubSpot CRM, enabling FidesLux to collect, segment, and analyze contacts through a single, structured database. This foundation supports future lead nurturing and marketing automation initiatives.

Thanks to the modular structure developed by Ander Group, the site is easy to update and scale — giving the FidesLux team full autonomy in content management and paving the way for new digital initiatives such as a blog and newsletter.

A website is not enough. You need an ecosystem.

Challenge

HubSpot as the engine of marketing

Solution

Results

“We wanted a platform that could support our growth and create long-term value. With HubSpot, we’ve finally integrated communication and client management into a single ecosystem.”

Want to understand how to make your website part of an integrated digital ecosystem?

“Grazie al lavoro con Ander Group, siamo riusciti a rendere le informazioni sanitarie più accessibili e comprensibili per tutti i cittadini, senza compromettere la precisione e l'affidabilità dei nostri contenuti. Un passo concreto verso un’esperienza digitale più umana e inclusiva.”