Marketing Agency
Digital campaigns. Tangible results.
In a market increasingly driven by measurement and performance, working with a team of digital consultants means having a partner who can turn investment into concrete results.
Ander Group is a marketing agency based in Ticino, serving clients across Switzerland and Italy. We support SMEs and large enterprises in designing, executing, and optimizing data-driven digital campaigns aimed at generating qualified leads, trackable conversions, and sustainable growth.
Our marketing agency services
As a marketing agency in Ticino, we support companies and marketing teams with tailored solutions that combine creativity and analytics.
Social Media Marketing
We manage your social channels with a strategy aligned to your business objectives.
Social Media Advertising
We design customized ad campaigns on Meta, LinkedIn, and other platforms, optimizing budgets and performance based on your KPIs.
Google Ads
We activate and optimize Google Ads campaigns (Search, Display, Shopping) to increase visibility and attract qualified leads.
Email Marketing
We plan and automate personalized email campaigns to nurture leads, retain customers, and improve conversion rates.
Corporate Reporting
We provide clear, actionable reports focused on the KPIs that matter most for your strategic decisions.
Search Engine Optimization (SEO)
We optimize your website’s organic positioning to attract qualified traffic and improve long-term visibility and performance.
Copywriting
We create persuasive, SEO-optimized content aligned with your brand voice and conversion goals.
Performance Marketing
At Ander Group, we apply a performance marketing approach, transforming your brand essence into targeted campaigns that reach the right audience at the right time, increase engagement, and maximize ROI.
Unlike traditional strategies, every investment is directly tied to a specific, measurable action. Decisions are not based on assumptions, but on real data.
The importance of KPIs in performance marketing
Key Performance Indicators are essential to objectively evaluate the effectiveness of digital activities. In particular, they allow you to compare channels and strategies objectively, make data-driven decisions, and intervene quickly in case of deviations from objectives
The most common metrics in digital marketing
- Clicks (Pay-per-click – PPC)
- Impressions (Cost-per-mille – CPM)
- Leads generated (Cost-per-lead – CPL)
- Sales/conversions (Cost-per-acquisition – CPA)
Real-time monitoring and continuous optimization provide full control over performance, ensuring maximum transparency.
There is no single metric that fits all businesses. At Ander Group, we define the most relevant KPIs together with you—based on your business model, target audience, and goals.
Our approach to performance marketing
With dedication and creativity, we position your brand as a strong online reference point through a structured yet flexible process.
In-depth analysis
We understand your goals and analyze your target audience and competitors.
Tailored strategy
We develop a customized strategy aligned with your business objectives.
Implementation and launch
We configure and activate campaigns across selected digital channels.
Continuous optimization
We analyze data in real time and adjust campaigns to improve performance.
Transparent reporting
We provide clear, easy-to-understand reports on results and performance trends.
What our clients say
Performance reviews with Ander Group have become an important time for us. Through these opportunities for discussion, we have a clear view of our activities, can take timely action, and continue to grow with a solid, well-structured strategy.
With the valuable support of Ander Group in managing our brand identity, we have been able to strengthen our brand visibility on a global scale. We are shaping a future in which ESMO will be an undisputed player in the international fight against cancer, and we are proud to have a partner like Ander Group at our side in this endeavor.
From the first workshop to the delivery of the digital ecosystem, each phase of the project was guided by a clear and shared vision, perfectly in line with our Agile approach.
With the support of Ander Group, we are able to showcase the full spectrum of our services, which go far beyond physical therapy. This allows us to effectively convey our true identity, capturing the attention of a wider audience and expanding our client base.
With Ander Group by our side, we have enhanced our digital presence and streamlined processes. The fluidity with which we now manage every aspect of the business, from ad management to our brand consistency, has transformed and simplified the way we operate.
Frequently asked questions about performance marketing
What is performance marketing?
Performance marketing is a strategic approach to digital communication based on measurable results.
Investing in marketing, means investing in activities where every action, such as clicks, leads and sales, is tracked and optimized. This allows you to monitor return on investment (ROI) and make informed, real-time decisions.
What is the purpose of performance marketing?
Performance marketing is about maximizing the efficiency of marketing efforts by focusing on what really brings results.
With performance marketing, you can allocate budget more intelligently, reach precise targets, and build scalable strategies with timely reporting on every relevant metric.
How long does it take to see results?
It depends on the complexity of the project, the objectives and the channel used.
On average, the first meaningful insights emerge within 2-4 weeks of campaign activation; however, concrete and stable results are achieved through strategic implementations that become possible only when sufficient data historicity is available.
Therefore, a performance marketing campaign generally requires a time horizon of 3-6 months to reach its full potential.
What’s the difference between performance marketing and traditional marketing?
Performance marketing is measurable and trackable. Every euro invested is tied to a metric.
Traditional marketing is often based on visibility and notoriety, but with less control over results.
What KPIs should be monitored?
KPIs depend on your business goals: brand awareness, lead generation, sales, or retention.
Common metrics include:
- CPA (cost per acquisition)
- CPL (cost per lead)
- CTR (click-through rate)
- ROAS (return on ad spend)
- Conversion rate
- Average time on page

