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Europe's most effective prize contests come to Switzerland

Proven mechanics used by international brands. Measurable results. This model is now available for your business.

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In partnership with novatag-black

Join leading brands: win over your audience with a prize contest

These and many other brands have achieved outstanding results thanks to a system refined over more than 60 years of operations in some of Europe’s most highly regulated markets. Now, through the partnership between Ander Group and NOVATAG, the same expertise, standards, and reliability are available in Switzerland for your business.

Here are some of the brands that have chosen NOVATAG technology for their successful campaigns:

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Motivating sales teams

A leading soft drink brand rewards its top salespeople through internal gamification mechanics.

600+

Active sellers in the rankings

Mechanics

Sales reps upload orders to the web app and accumulate points based on performance and the sales targets set by the company.

Technology: NOVATAG

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Driving in-store traffic

An international women’s fashion brand used social media to bring customers into physical stores.

3'500+

User-generated content received

Mechanics

The user comments on an Instagram post, receives an automated message, and is invited to the store where, after taking a photo, they receive an instant gift card.

Technology: NOVATAG

Boosting sales

FMCG brands encourage future purchases by offering an instant reward immediately after purchase.

14'000+

Instant Win plays

Mechanics

The user purchases the product and uploads the receipt via WhatsApp. If valid, they receive a guaranteed reward (gadget, discount, coupon).

Technology: NOVATAG

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Guiding the purchase

Leading baby care company drives purchases toward strategic products with evolved point collection.

10'000+

Rewards redeemed

Mechanics

The user if buys the premium product, participates by uploading the receipt, accumulates more points and redeems them in a rewards catalog.

Technology: NOVATAG

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A WIN-WIN strategy
they win, you grow

Forget prizes and giveaways that lead nowhere. Every contest is designed to generate a clear business outcome. Turn every participation into qualified data, every receipt into a measurable purchasing behavior, and every interaction into a future sale. While they claim the prize, you reach your business goals.

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Greater commercial impact

Fill slow seasons
Increase average order value
Drive immediate sales
Encourage repeat purchases

follower
You gain followers, qualified leads, new customers, and the trust of existing ones.
Engagement

Entertain with the game, profile behavior, convert.

More traffic to your retail locations and online channels, in any season.
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Everything under control

Clear data.
Readable KPIs.
Visible ROI.

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The contest fits your business, not the other way around

Anytime. On any channel.

Customize the mechanics

Instant win, sweepstakes, buy & win: choose the format that best fits your goal.

Activate the right channels

Social media, point of sale, WhatsApp: launch it wherever your audience is.

Local or national

Choose the geographic scope: same mechanics, exactly the coverage you need.

Seasonal or always-on

Activate it when you need it, for as long as you need it.

Your target audience likes to win. Do you?

Reach your business goals with the partner that has already delivered results for hundreds of brands.

A solution for every goal

The product suite is designed to support your marketing objectives: sales, data collection, loyalty, education, reactivation, and incentives. The mechanics change. The result stays the same: measurable behaviors.

They take action
You intercept them
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They win
You reach your goal
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They become fans
You retain them
participate
They engage
You capture them
Whatsapp
Flyer
Instagram
In-store
QR code
Radio
They win
You reach your goal
Buy and win
Play & win
Quiz & win
Snap a photo & win
They become fans
You build loyalty
Home delivery
Discount
In-store prize pickup
Money back

The integrated marketing platform

The NOVATAG platform, integrated by Ander Group, gives you a real-time control dashboard to monitor the performance of your investment. Powered by consumer data analysis and AI-driven solutions, it brings together digital promotions, data, and technology into a single ecosystem.

Traditional contests
Goal: give away prizes
Isolated data, simple email lists
One-off initiatives
ROI difficult to measure
Complex manual management
With us
Goal: activate long-term relationships
Data integrated into your CRM
Initiative embedded in the customer journey
Clear, measurable, and accessible KPIs
Automation and AI
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Giveaway
win
Instant Win
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WhatsApp Instant Win
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Rush and Win
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Coupon
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Bot Contest
Growth by Design

The contest fuels your business

At Ander Group, we did not add prize contests to our portfolio by chance. We chose them because they are the perfect engine to power our Growth by Design approach: a methodology where every action is designed to generate data, and every data point becomes fuel for your growth.

A prize contest is not a one-off initiative, but a strategic touchpoint that feeds your digital ecosystem, enriches your CRM, and turns entertainment into a measurable business asset. It is the natural evolution of what we have always done: designing success based on data, not intuition.

 

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Partnership

NOVATAG is Europe’s leading technology provider for digital promotions. For over ten years, its proprietary platform has powered campaigns for major international brands, ensuring performance, security, and full regulatory compliance. Learn more about NOVATAG's technology.

Together we offer:

Integrated CRM data
Automation and AI
Always-available KPIs
Secure, end-to-end campaign management
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Partnership

NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.

CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
novatag-white

Partnership

NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.

CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
Featured image goodcode hr

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Do you have specific technical needs?

Standard mechanics are not enough for ambitious goals. With Goodcode, our in-house technology partner, we break down the limitations of pre-configured platforms. We don't adapt your business to software; we design the technical architecture that serves your goals.

Protect your contest

We handle the complexity. You enjoy the results!

Running a contest means dealing with sensitive data, legal regulations, and audience expectations. We take care of the complexity, so you can focus on the success.

As a HubSpot Platinum Partner, we are organizing a new in-person workshop dedicated to companies that want to bring more method, visibility and control to their marketing, sales and post-sales processes.

A hands-on, limited-attendance meeting with live demos of HubSpot's key features to manage the customer cycle - from acquisition to retention - in an integrated way. We will see how a single digital ecosystem can make processes smoother, activities more measurable and decisions faster.

The event will open with a networking breakfast, an informal time to get to know each other, compare notes, and exchange ideas before getting into the meat of the demonstration sessions.

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Do we need a notary?

🇮🇹 Italy: Yes. Italian law requires the presence of a notary or a Chamber of Commerce official to safeguard public trust during the winner selection and prize allocation phases. As established by Article 9 of Presidential Decree 430/2001, these authorities must draft an official report documenting all operations. Without this supervision, the draw and prize assignment are considered invalid, exposing the promoter to penalties. In the case of instant win promotions, this certification is issued by the technology platform provider.

🇨🇭 Switzerland: No. Swiss regulations are more streamlined, but for transparency and a Growth by Design approach, we always recommend a certified procedure.

We coordinate closing reports and prize draws with Chamber of Commerce officials or notaries, ensuring complete impartiality.

Do we need prior authorization?

🇮🇹 Italy: Yes. Article 10 of Presidential Decree 430/2001 requires companies promoting a prize contest to submit a prior notification to the Ministry of Enterprises and Made in Italy (MIMIT). This notification, which includes the official contest rules, must be filed electronically through the impresa.gov.it portal at least 15 days before the promotion starts.

🇨🇭 Switzerland: It depends. Many promotional contests do not require authorization if there is no disproportionate purchase requirement. However, if the prize value is high or the mechanics include elements of chance similar to gambling, the Federal Act on Gambling (LGD) may apply.

We manage the regulatory differences between DPR 430/2001 (Italy) and LGD (Switzerland), handling ministerial notifications, official rules, and financial guarantees.

Who pays taxes on prizes?

🇮🇹 Italy: The promoting company acts as a withholding agent and must pay a 25% withholding tax on the value of the prizes, as established by Article 30 of Presidential Decree 600/1973. In addition, the VAT paid on goods and services purchased as prizes is not deductible for the company, representing an additional cost.

🇨🇭 Switzerland: TA withholding tax (35%) applies only above certain thresholds (typically 1 million CHF for licensed games). For smaller promotional contests, the rules are different and often more favorable.

We support you in calculating the full tax impact (withholding taxes and VAT) so the budget you plan is the budget you actually spend.

Where must participant data be stored?

🇮🇹 Italy: The server running the software that manages prize allocation (including draws, instant wins, etc.) must be located in Italy. If participant data is collected on foreign servers, a mirroring system or a secure, traceable transfer to an Italian server must be implemented before the prize assignment phase. This procedure must be documented and technically certified so it can be presented to the notary or Chamber of Commerce official.

🇨🇭 Switzerland: Data must comply with the new Federal Act on Data Protection (nFADP), which is similar to the GDPR but includes specific provisions on criminal penalties and obligations to notify breaches without delay.

I nostri sistemi garantiscono il mirroring dei dati e la piena conformità alla nLPD svizzera e al GDPR europeo.

What if someone tries to hack the promotion or uses fake receipts?

If a user uploads the same receipt twice, or a receipt edited with Photoshop, the system rejects it instantly. We also cross-check data such as IP address, phone number, and gameplay patterns to block “serial contestants” before they impact the prize pool.

How do winners receive their prizes?

We manage the entire prize lifecycle. From sourcing and procurement to storage in our warehouses, all the way to final delivery. We use couriers integrated with our platform: winners receive automatic tracking updates, and we handle customer support in case of delivery issues. You simply monitor the delivered prizes through your dashboard.

Do we have to handle participant complaints?

No. We provide a dedicated support service (via ticket, email, or WhatsApp) that answers questions about rules, game mechanics, or shipping status. Your marketing team stays focused on strategy, not on managing complaints.

What happens to unclaimed or unassigned prizes?

In Italy, Article 10, paragraph 5, of Presidential Decree 430/2001 states that prizes that are not claimed or not assigned—except those explicitly refused—must be donated to a non-profit organization (ONLUS) or another charitable entity. The beneficiary organization must be specified in the contest rules.

In Switzerland, the management is more flexible but must still be defined in the rules to avoid disputes. We support you in selecting the beneficiary organization or in drafting the appropriate recovery clause.

Your target audience likes to win. Do you?

Reach your business goals with the partner that has already delivered results for hundreds of brands.