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Your Brand, alive and centralized

Frontify turns your brand guidelines into a scalable ecosystem. Strategy, assets, and visual libraries come together in one centralized space, ensuring complete consistency across every touchpoint.

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What is Frontify

Frontify is far more than a digital repository or a brand manual. It’s a brand management platform designed to bring strategy, design, and execution together in one collaborative environment.

It eliminates the fragmentation of static PDFs and shared folders by providing a “Single Source of Truth” for everything related to your brand identity. From your brand manifesto to UI components and visual libraries, everything is centralized, always up to date, and accessible to anyone who needs to communicate on behalf of your brand.

The real value lies in the approach

At Ander Group, we don’t position Frontify as just another tool to implement, but as the natural outcome of our branding methodology. A strong brand is not just a well-designed logo, it’s a consistent narrative that must stand the test of time and scale.

01

Discovery

Before designing, we listen. We analyze your competitive landscape, positioning, and brand ambitions. This is where the right questions emerge: who you are, who you serve, and what you want to communicate over time.

02

Brand Strategy

We define the core of your brand: manifesto, messaging, values, and narrative framework. Strategy is the foundation that gives meaning to every visual decision.

03

Identity

Logo, color palette, typography, patterns: every visual element is driven by a clear strategic choice, not just aesthetic intuition. Design communicates what words alone cannot.

04

Frontify - Your living brand system

Only when strategy and identity are solid do we build your brand ecosystem in Frontify. We don’t just upload files, we design a scalable system where every rule, asset, and visual library has its place: accessible, always up to date, and ready to be used across every touchpoint.

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What we centralize for you

We structure Frontify around three core pillars, ensuring every aspect of your brand is governed and built to scale.

Brand Strategy & System

A consistent narrative and clear guidelines, accessible to both your internal team and external partners, eliminating misinterpretations of your brand identity.

UI Kit & Digital Assets

Fast, consistent development of your digital ecosystem, ensuring visual continuity across your website, apps, and interfaces.

Media Library

No more scattered assets. Your team and external partners can always find the right image, in the correct version, without having to ask or dig through shared folders.

Your brand deserves a home. Let’s build it together.

We work with companies that want to build a strong identity, and manage it consistently over time.

If you recognize yourself in any of these scenarios, it’s time to take action

They take action
You intercept them
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They win
You reach your goal
win
They become fans
You retain them
participate
PDF
Your brand manual is a static, outdated PDF

Guidelines evolve, but the document never gets updated, leading to visual inconsistencies.

Asset
Your assets are scattered across dozens of folders

Your team wastes hours searching for the high-resolution logo or the latest version of an official image.

Identity
Your brand identity gets diluted across agencies and partners

Without a central source, every external vendor ends up interpreting your brand differently.

Consistency
Your digital and physical communication don’t align

Your website tells one story, while retail marketing and printed materials tell another.

Growth by Design

A consistent brand fuels your growth

At Ander Group, we didn’t choose Frontify by chance. We chose it because it’s the natural infrastructure behind our Growth by Design approach: a methodology where every brand decision is built to generate long-term value, and every asset becomes fuel for your company’s consistency and credibility. A brand system is not a final deliverable, but a strategic starting point. It powers every digital and physical touchpoint, safeguards your identity across teams and agencies, and transforms guidelines into a living system that evolves with your business.

It’s the natural extension of what we’ve always done: building brands that last, grounded in strategy, not intuition.

Partnership

Ander Group × Frontify

We are an official Frontify Partner: a collaboration rooted in our shared Swiss heritage and a common culture of precision.

Together, we go beyond delivering guidelines: we provide the tools to manage brand complexity and protect its value over time.

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"The brand we build is not just a logo, but a true narrative and visual ecosystem. With Frontify, we give our clients the perfect tool to preserve and evolve this identity over time, maintaining its strength and authority across every touchpoint."

Luciano Marx - Head of Branding

Some of the projects we’ve delivered

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Partnership

NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.

CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
novatag-white

Partnership

NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.

CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
Featured image goodcode hr

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Do you have specific technical needs?

Standard mechanics are not enough for ambitious goals. With Goodcode, our in-house technology partner, we break down the limitations of pre-configured platforms. We don't adapt your business to software; we design the technical architecture that serves your goals.

As a HubSpot Platinum Partner, we are organizing a new in-person workshop dedicated to companies that want to bring more method, visibility and control to their marketing, sales and post-sales processes.

A hands-on, limited-attendance meeting with live demos of HubSpot's key features to manage the customer cycle - from acquisition to retention - in an integrated way. We will see how a single digital ecosystem can make processes smoother, activities more measurable and decisions faster.

The event will open with a networking breakfast, an informal time to get to know each other, compare notes, and exchange ideas before getting into the meat of the demonstration sessions.

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Let's talk about your brand

Tell us how you currently manage your visual identity and the challenges you face in keeping it consistent across channels. We’ll help you understand whether Frontify is the right solution to support your growth.