Frontify turns your brand guidelines into a scalable ecosystem. Strategy, assets, and visual libraries come together in one centralized space, ensuring complete consistency across every touchpoint.
What is Frontify
Frontify is far more than a digital repository or a brand manual. It’s a brand management platform designed to bring strategy, design, and execution together in one collaborative environment.
It eliminates the fragmentation of static PDFs and shared folders by providing a “Single Source of Truth” for everything related to your brand identity. From your brand manifesto to UI components and visual libraries, everything is centralized, always up to date, and accessible to anyone who needs to communicate on behalf of your brand.
The real value lies in the approach
At Ander Group, we don’t position Frontify as just another tool to implement, but as the natural outcome of our branding methodology. A strong brand is not just a well-designed logo, it’s a consistent narrative that must stand the test of time and scale.
01
Discovery
Before designing, we listen. We analyze your competitive landscape, positioning, and brand ambitions. This is where the right questions emerge: who you are, who you serve, and what you want to communicate over time.
02
Brand Strategy
We define the core of your brand: manifesto, messaging, values, and narrative framework. Strategy is the foundation that gives meaning to every visual decision.
03
Identity
Logo, color palette, typography, patterns: every visual element is driven by a clear strategic choice, not just aesthetic intuition. Design communicates what words alone cannot.
04
Frontify - Your living brand system
Only when strategy and identity are solid do we build your brand ecosystem in Frontify. We don’t just upload files, we design a scalable system where every rule, asset, and visual library has its place: accessible, always up to date, and ready to be used across every touchpoint.

What we centralize for you
We structure Frontify around three core pillars, ensuring every aspect of your brand is governed and built to scale.
A consistent narrative and clear guidelines, accessible to both your internal team and external partners, eliminating misinterpretations of your brand identity.
Fast, consistent development of your digital ecosystem, ensuring visual continuity across your website, apps, and interfaces.
No more scattered assets. Your team and external partners can always find the right image, in the correct version, without having to ask or dig through shared folders.
Your brand deserves a home. Let’s build it together.
We work with companies that want to build a strong identity, and manage it consistently over time.
If you recognize yourself in any of these scenarios, it’s time to take action
They take action
You intercept them
They win
You reach your goal
They become fans
You retain them
Your brand manual is a static, outdated PDF
Guidelines evolve, but the document never gets updated, leading to visual inconsistencies.
Your assets are scattered across dozens of folders
Your team wastes hours searching for the high-resolution logo or the latest version of an official image.
Your brand identity gets diluted across agencies and partners
Without a central source, every external vendor ends up interpreting your brand differently.
Your digital and physical communication don’t align
Your website tells one story, while retail marketing and printed materials tell another.
A consistent brand fuels your growth
At Ander Group, we didn’t choose Frontify by chance. We chose it because it’s the natural infrastructure behind our Growth by Design approach: a methodology where every brand decision is built to generate long-term value, and every asset becomes fuel for your company’s consistency and credibility. A brand system is not a final deliverable, but a strategic starting point. It powers every digital and physical touchpoint, safeguards your identity across teams and agencies, and transforms guidelines into a living system that evolves with your business.
It’s the natural extension of what we’ve always done: building brands that last, grounded in strategy, not intuition.
Ander Group × Frontify
We are an official Frontify Partner: a collaboration rooted in our shared Swiss heritage and a common culture of precision.
Together, we go beyond delivering guidelines: we provide the tools to manage brand complexity and protect its value over time.
Some of the projects we’ve delivered
Caffè Carlito renews the Brand to conquer new markets
Learn Lugano: the celebration of academic excellence and personal growth
Towards a more accessible and inclusive scientific culture
Navigating the Balance of Form and Function in Digital Finance
Effective Brand Management: How ESMO Maintains its Global Relevance
Partnership
NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.
CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
Partnership
NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.
CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
Do you have specific technical needs?
Standard mechanics are not enough for ambitious goals. With Goodcode, our in-house technology partner, we break down the limitations of pre-configured platforms. We don't adapt your business to software; we design the technical architecture that serves your goals.
As a HubSpot Platinum Partner, we are organizing a new in-person workshop dedicated to companies that want to bring more method, visibility and control to their marketing, sales and post-sales processes.
A hands-on, limited-attendance meeting with live demos of HubSpot's key features to manage the customer cycle - from acquisition to retention - in an integrated way. We will see how a single digital ecosystem can make processes smoother, activities more measurable and decisions faster.
The event will open with a networking breakfast, an informal time to get to know each other, compare notes, and exchange ideas before getting into the meat of the demonstration sessions.





