Navigating the Balance of Form and Function in Digital Finance

A brand system

to be used across all touchpoints

A comprehensive brand manual

helping our client manage their communication efforts independently

Frontify (DAM)

for shared, consistent asset management

Frontify is the brand management platform, essential for businesses aiming to maintain a consistent and professional image across all communication channels. In particular, it has proven to be a valuable tool for SDX, streamlining brand management and fostering seamless collaboration among both internal and external resources.

In essence, it serves as a digital brand manual, offering quick access to up-to-date company guidelines and assets, from fonts and templates to logos, and more. This ease of access makes it effortless to share with external partners when collaborating outside the company.

The real added value for the SDX team lies in improved communications management and the simplification of everyday activities, all thanks to precise guidelines, a consistent brand system, and a shared, comprehensive tool for graphic assets management (Frontify).

We've used the brand elements to create a new digital system that includes both the main SDX website and the Web3 site. To meet regulatory requirements that demand user data to be stored in Switzerland, we've built this system using WordPress.

We've developed an agile website architecture which simplifies future updates and contributes to a better website ranking on search engines as well as a smoother navigation. The implementation of a tracking system consolidated the subdomain and the main domain, providing integrated reporting to evaluate site performance

Finally, the revised structure has helped streamline internal content management and enabled a more efficient workflow for the SDX team, while at the same time providing a greatly improved user experience for visitors.