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Software Development, AI & Data Engineering

We develop software, cloud infrastructure and data-driven solutions that help businesses operate more efficiently.

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Sell and grow your business online with Shopify

Shopify is one of the most powerful e-commerce platforms in the world. But having an account isn’t enough to sell.
As a Shopify Partner, we help you turn this technology into a scalable system for your business.

Contact us

Why Shopify works

Shopify is built to simplify your online store management so you can focus on sales strategy and your products, not complexity or operations. Here’s why we love it:

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Centralized inventory

Your physical store and online shop, powered by Shopify POS, stay perfectly in sync in real time. No more inventory issues.

Ready-to-go platform

No servers to manage. No coding required. No headaches. Shopify is ready to launch without the complexity of custom or open-source solutions.

Quick and easy payment

Shopify’s native checkout reduces cart abandonment by 15–20%.
One-page checkout, 100+ payment methods, Apple Pay, Google Pay, and built-in fraud protection.

Built to scale

From 100 to 100,000 orders per day. Over 8,000 apps, built-in analytics, and native HubSpot integration for businesses ready to grow.

Sell anywhere

Reach customers wherever they are with a single synced inventory: Instagram, TikTok, Facebook, Google Shopping, and more.

The foundation of your store

Before launching your shop, have you considered tax and legal complexities?

Shopify gives you the tools to sell globally. The results depend on how those tools are configured. We guide you through every operational and compliance aspect of your store.

Legal Compliance

Every product comes with specific regulatory requirements. We configure your store to meet the rules of every market you sell in.
Taxes and regulations

Each country has different tax rules.
We manage VAT rates, OSS/IOSS schemes, and B2B vs B2C differences so you always stay compliant.
Multi-currency

More currencies mean more complexity.
We configure pricing, rounding, and exchange logic to protect your margins.
Shipping strategy

Shipping impacts your profitability.
We design policies that are sustainable for your business and competitive for your customers.

LEGAL

We support you in moving legally in the market.

We help you define your business strategy depending on the countries you want to sell in, what are the legal stakes you have to meet for each country.

Examples that come to mind:

- mandatory 2-step checkout in CH

- what you can sell and what you can't in different countries e.g. alcohol not under 18 so you need age verification

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Payment Service Provider

The right payment for every market

Every market has its preferred payment methods. We help you select the right ones to maximize conversions and integrate local providers like PostFinance and TWINT in Switzerland.
No customer drops off because their preferred payment option is missing.

TWINT
PostFinance
visa and mastercard and other cards
Apple Pay
Google Pay
Klarna

Shopify only works when it fits your business

Wrong configurations at the start can block growth before it even begins.

Contact us

Your store is live. But where are your customers?

You’ve invested time, energy, and resources into building something valuable.
We make sure it doesn’t stay invisible and actually reaches your audience.

The customer judges how you appear

First impressions drive sales

Before price, customers judge how you show up. We create a consistent, high-impact brand experience that increases perceived value, supports higher margins, and builds trust.

search bar and advertising

Win the competition with the right strategy

We build your presence where customers are already searching: SEO to capture organic demand, Paid Ads to scale it.
Everything we do is driven by data and measurable results.

scalable business

Scale your business with HubSpot integration

Shopify automation covers the basics.
With native HubSpot integration, every order, contact, and customer behavior becomes actionable data.
Your e-commerce stops being isolated and becomes part of a connected ecosystem where marketing, sales, and customer relationships work together.

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Your store wherever your customers are

Shopify connects seamlessly with Google Merchant Center, social platforms, and marketplaces.
Syncing your catalog is just the beginning.
We manage feed complexity, data structure, and optimization rules for you.

From order to delivery: logistics tailored to your e-commerce business

Selling more is great. Managing it is the real challenge.
We provide end-to-end logistics solutions for e-commerce businesses of any size, ensuring speed, accuracy, and a seamless customer experience.

Warehousing

Running out of space?
We store your products in secure, temperature-controlled warehouses with real-time tracking.
Order fulfillment & packaging

As order volume grows, so does operational complexity.
We handle picking, packing, and preparation based on your requirements.
Shipping and returns management

We manage the entire process, including returns.
Often overlooked, returns have a direct impact on customer experience and loyalty.

The Value of a Shopify Partner

Shopify is powerful. But there is a gulf between an active store and a growing store.

We know that a poorly managed migration destroys years of SEO. That one second of loading delay costs 7% of conversions. That expanding into new markets requires more than translation (natively managed pricing, currencies and languages).

We don't put online stores online. We build systems that achieve business goals and scale over time.
Step

1
Strategy first
Let's start with your goals: store architecture, customer journey, business priorities.
2
Soft skills
Branding, UX, Shopify development and marketing under one roof. No handoffs, no dispersion. Goodcode for custom projects
3
Continuous optimization
Launching is just the beginning. We work on performance, conversion rates, and integrations over time.

Shopify + HubSpot

Imagine having customers, orders and marketing campaigns in one place, always up-to-date, without entering anything by hand. With the native integration between Shopify and HubSpot, that's exactly what happens.

1
Forget scattered data

Every order, contact and transaction automatically flows from Shopify to HubSpot in real time. Zero copy-paste, zero errors, zero time wasted on manual operations. You always have a complete view of your customer, in one place.
2
Automations that go beyond the abandoned trolley

Shopify handles the basics. HubSpot takes the leap: pre-purchase nurturing, personalized post-sale follow-ups, A/B testing on emails, segmentation based on actual customer behavior.
3
From the first click to the report

HubSpot follows you through every stage of the funnel from lead acquisition to workflows and automated feedback. Integrated with Shopify data, you have accurate reports on where you lose customers and where you can grow.

The difference is your Shopify Partner

DIY Shopify

You have an online shop

Shopify with Ander Group

You have a store that grows
Legal and tax requirement analysis
Custom architecture based on your business model
Integrated and scalable digital ecosystem
Branding and performance working together to maximize value
Growth by Design

Shopify + HubSpot?

Growth by Design is the principle behind everything we do. We believe growth comes from measuring what matters and making data-driven decisions.
Before recommending anything, we test it ourselves so we fully understand its strengths and limits.
That’s why we chose Shopify. It integrates seamlessly with HubSpot, our CRM, which centralizes contacts, marketing, sales, and post-sales activities in one place.

Your e-commerce becomes part of a connected ecosystem where every transaction and behavior feeds the same database, helping you measure and drive growth in real time.

Some of the projects we’ve delivered

Ghisò

Building the reputation of a small luxury brand
Retail Brand Identity, Design & Experience Performance Marketing Shopify
Discover more
Petali di Riso

A strategy for generating leads: the success story of Petali di Riso
Retail Brand Identity, Design & Experience Shopify
Discover more
lagAlpi

An e-commerce strategy that extends the boundaries of taste
Retail Brand Identity, Design & Experience Performance Marketing Business Process Management Shopify
Discover more
FC Mendrisio

A new digital ecosystem to score goals in fan loyalty
Leisure & Hospitality Brand Identity, Design & Experience Business Process Management Shopify
Discover more
They take action
You intercept them
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They win
You reach your goal
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They become fans
You retain them
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Giveaway
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Instant Win
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WhatsApp Instant Win
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Bot Contest
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Partnership

NOVATAG has operated for more than 60 years in Europe's most regulated markets.
Ander Group integrates strategy, data and digital activation.

CRM-integrated data
Automation and AI
KPIs always available
Comprehensive and secure management
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Do you have specific technical needs?

Standard mechanics are not enough for ambitious goals. With Goodcode, our in-house technology partner, we break down the limitations of pre-configured platforms. We don't adapt your business to software; we design the technical architecture that serves your goals.
Schedule a call
Do you need a notary public?

🇮🇹 Italy: Yes, Italian regulations require the presence of a notary or Chamber of Commerce official to protect public faith during the stages of identifying winners and awarding prizes. As stipulated in Article 9 of Presidential Decree 430/2001, these figures must keep minutes of all operations. The absence of such supervision renders the draw and award operations null and void, exposing the promoter to sanctions. In the case of Instant win this certification is issued by the manager of the technological platform.

🇨🇭 Switzerland: No, Swiss law is more streamlined, but for transparency and "Growth by Design" we always recommend a certified procedure.

We coordinate closing minutes and draws with chambers officials or notaries, ensuring total impartiality.
Do we have to ask for prior permission?

🇮🇹 Italy: Yes. Article 10 of Presidential Decree 430/2001 stipulates that the promoters of a prize competition must send a prior communication to the Ministry of Enterprise and Made in Italy (MIMIT). This communication, containing the contest rules, must be transmitted telematically through the portal impresa.gov.it at least 15 days before the start date of the event.

🇨🇭 Switzerland: It depends. Many promotional contests do not require authorization if there is no "disproportionate" purchase requirement, but if the value of the prizes is high or there is a gambling-like element of chance, federal law (LGD) comes into play.

We handle the differences between DPR 430/2001 (Italy) and LGD (Switzerland), dealing with ministerial communications, regulations, and deposits.
Who pays taxes on premiums?

🇮🇹 Italy: The promoting company acts as a withholding agent and must pay a withholding tax at the rate of 25% on the value of prizes, as required by Article 30 of Presidential Decree 600/1973. In addition, VAT paid on the purchase of goods and services intended as prizes is nondeductible for the company, representing an additional cost...

🇨🇭 Switzerland: There is a withholding tax (35%) only above certain thresholds (usually CHF 1 million for authorized games, but for smaller promotional contests the handling is different and often more advantageous).

We support you in calculating tax charges (withholding and VAT) so that the planned budget is the real one.
Where should participants' data reside?

🇮🇹 Italy: The server on which the software for awarding prizes (including draws, instant win, etc.) runs must compulsorily be on Italian territory. If the collection of participants' data takes place on foreign servers, a mirroring system or a secure and traceable transfer of the data to an Italian server must be implemented prior to the award phase. This procedure must be documented and expertly documented to be made available to the notary or chamber of commerce official.

🇨🇭 Switzerland: Data must comply with the new DPA (nLPD), which while similar to the GDPR, has specifics on criminal penalties and "without delay" notification requirements.

Our systems ensure data mirroring and full compliance with the Swiss nLPD and the European GDPR.
If someone tries to hack the contest or uses fake receipts?

If a user uploads the same receipt twice, or a receipt modified with Photoshop, the system instantly discards it. We also cross-reference data such as IP, phone number, and play pattern to stop "serial contestants" before they make a dent in the prize pool.
How do the prizes come to the winners?

We manage the lifecycle of the premium 360°. From purchase (sourcing) to storage in our warehouses, to final shipment. We use couriers integrated with our platform: the winner receives automatic tracking and we manage customer care in case of missed deliveries. You only see the report of awards delivered in dashboard.
Do we have to handle participants' disputes?

No. We provide a dedicated support service (via ticket, email or WhatsApp) that answers questions about rules, game mechanics or shipping status. Your marketing team remains focused on strategy, not complaint handling.
Unallocated or unsolicited prizes, what happens to them?

In Italy, Article 10(5) of Presidential Decree 430/2001 stipulates that unclaimed or unassigned prizes, other than those refused, must be donated to an ONLUS (Non-Profit Organization of Social Utility) or other nonprofit organization. The beneficiary organization must be specified in the contest rules.
In Switzerland, the management is more flexible but must be defined in the regulations to avoid disputes. We support you in choosing the entity or drafting the clawback clause.