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Software Development, AI & Data Engineering

We develop software, cloud infrastructure and data-driven solutions that help businesses operate more efficiently.

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Ecommerce Agency

Attract, convert, and retain customers with an online store designed to work seamlessly with CRM, marketing, and sales.

Stylized growth graph with black bars and trend line, symbolizing the performance marketing approach used by Ander Group: marketing agency Ticino.

Ecommerce is one of the most strategic touchpoints across the entire customer journey. When it’s built as part of an integrated digital ecosystem, it becomes a measurable growth driver. Every action on your store becomes a starting point to understand your customers, nurture relationships, and increase long-term value.

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Ecommerce: what it is and why it matters today

The market has changed. Today, the buying journey almost always starts online, and physical stores (when they exist) become an extension of an already established digital presence.
That’s why an e-commerce is the first touchpoint between a brand and its market. It’s where relationships begin, data is collected, and growth is shaped. Why invest in ecommerce?


  • Be present when it matters
    Your customers search, compare, and buy online at any time. A well-built store captures demand exactly when it arises, without geographic or time limitations.
  • Scalable by design
    Start with a lean investment and handle growing volumes without turning operations into a bottleneck.
  • Every order builds the relationship
    Integrated with HubSpot, your store turns every transaction into valuable data—preferences, behaviors, purchase frequency—enabling increasingly targeted and relevant marketing actions.

HubSpot integration: your data advantage

Having an online store is just the beginning. The real advantage lies in your ability to analyze behavior and strengthen customer relationships. By syncing your store with the HubSpot ecosystem, every transaction becomes actionable insight. You can automate marketing based on what users view or add to cart, turning your ecommerce into more than just a product catalog or storefront.

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Ecommerce is a powerful marketing driver

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For ecommerce projects we primary work with Shopify

Shopify is one of the most reliable and scalable platforms on the market, with native integration with HubSpot CRM. Every order, contact, and purchase behavior flows automatically into your CRM, becoming the foundation for targeted marketing actions and long-term relationships.

Shopify
1

Requirements analysis

We guide you through every fiscal and operational aspect of your store: legal compliance, taxes, currencies, shipping, and payment providers.
2

Set up and design

We define your store architecture and select a design aligned with your brand, focusing on user experience, navigation, and mobile performance.
3

Product SEO

We optimize titles, descriptions, URLs, and product pages to improve organic visibility and make your products easy to find.
4

Promoting your shop

We design a multi-channel strategy combining SEO, paid ads, and Google Merchant Center to reach your customers where they are searching.

Discover how we work with Shopify

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Other services of our marketing agency

Social Media Marketing

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Social Media Advertising

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Google Ads

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Email Marketing

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Business Reporting

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SEO Search Engine Optimization

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Copywriting

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