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Software Development, AI & Data Engineering

We develop software, cloud infrastructure and data-driven solutions that help businesses operate more efficiently.

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SEO, AEO, and GEO Consulting: Stay visible in the age of AI

Visibility, authority, and qualified traffic: it all starts with a content optimization strategy.

Stylized growth graph with black bars and trend line, symbolizing the performance marketing approach used by Ander Group: marketing agency Ticino.

Optimizing your website for Google is no longer enough.

Today, people look for answers not only through search engines but also through ChatGPT, Perplexity, Gemini, and other AI assistants, and those answers have to come from somewhere.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) represent the next evolution of digital optimization. They help position your business as a trusted source referenced by AI-powered platforms, not just as a result in traditional search engines.

As an SEO & AEO agency, we integrate these disciplines into every strategy we develop because your brand’s visibility must extend across all the places where people seek information, whether through conventional search engines or artificial intelligence.

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What is SEO?

SEO stands for Search Engine Optimization, the practice of improving a website’s visibility in search engines. It encompasses a range of techniques and strategies designed to help a website rank among the top organic (non-paid) results on Google and other search engines for relevant user queries.

Today, SEO is no longer just about being visible on Google. It is also about becoming part of the answers generated by artificial intelligence platforms.

What Is AEO?

The way people search for information has changed dramatically.

Alongside Google, a growing number of users rely on ChatGPT, Perplexity, Gemini, and Copilot to ask questions, compare products, evaluate vendors, and find solutions to their challenges.

These platforms do not simply display a list of links. They generate answers—and those answers reference certain sources while overlooking others.

If your website is not structured and optimized to be recognized as a credible authority by these AI models, your business simply does not exist in that conversation.

What This Means in Practice

Today, a comprehensive visibility strategy must account for every place where your customers look for answers:

  • Traditional search engines, where SEO remains essential.
  • Google AI Overviews, which generate summarized answers directly within the search results page.
  • Generative AI platforms such as ChatGPT and Perplexity, where visibility can be improved through AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.

These are not three separate disciplines. They are built on the same foundations—authoritative content, a strong technical framework, and a consistent editorial presence—and they deliver the best results when managed by a single team with a unified view of your digital visibility.

Why invest in an SEO and AEO positioning strategy?

With a structured and ongoing strategy, you can create real value for users, search engines, and AI algorithms.

Specifically, you can:

  • Improve rankings for strategic keywords
  • Increase high-quality organic traffic
  • Reduce dependency on paid advertising
  • Strengthen your authority within your industry
  • Generate consistent, sustainable lead flow

Organic positioning is one of the most scalable and sustainable growth levers for modern businesses.

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What our SEO and AEO consulting includes

Our approach to SEO consulting is integrated, technical, and strategic. We support you at every stage of the project with a multidisciplinary team and advanced tools:

  • Initial on-page, off-page, and technical SEO audit

  • Organic visibility reporting across traditional search engines and AI-powered platforms

  • Strategic keyword research aligned with your business goals

  • Prompt analysis for visibility within large language models (LLMs)

  • Optimization of existing content and planning of new content opportunities

  • On-page optimization (meta descriptions, headings, alt text, URLs, etc.)

  • SEO and AEO copywriting

  • Support for creating articles, pillar pages, and service pages

  • Resolution of technical website issues

  • Development of an effective link-building strategy

  • Backlink analysis and acquisition

  • Integration with your business reporting systems to monitor performance over time

Our approach as SEO (& AEO) consultants

1

Analysis and goal definition

We start with a technical and semantic audit to define the starting point and align your website structure and content with your internal strategy.
2

SEO strategy and planning

We build a sustainable organic SEO plan with clear priorities: what to fix, what to optimize, what to create, and how to improve rankings over time.
3

AI Search Visibility

Optimization no longer stops at Google. We work to position your content as an authoritative source for generative AI platforms as well, through AEO and GEO strategies fully integrated into your content and editorial plan.
4

Continuous optimization

We monitor performance through customized dashboards and professional tools, refining the strategy based on real data.
5

Integration with other marketing activities

SEO does not work in isolation. We integrate it with Google Ads campaigns, email marketing initiatives, and marketing automation workflows to maximize impact.

Discover how to integrate SEO and AEO into your marketing strategy

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Other services of our marketing agency

Social Media Marketing

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Social Media Advertising

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Google Ads

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Email Marketing

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Corporate Reporting

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Copywriting

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