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Purpose-built e-commerce for a foundation that gives purpose

Fondazione La Fonte

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Client
Fondazione La Fonte
Our approach
Branding, Experience
Year
2020

Client and Goals

Since 1980, Fondazione La Fonte has been hosting patients with varying degrees of disability. Its aim is to integrate them into society through activities and jobs that match their potential and aspirations. 

For this foundation, we built a state-of-the-art e-commerce site for online sales of the products made by users in centres located in Agno, Neggio, Vaglio and Lugano, Switzerland.
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The advantages of Shopify

Now considered one of the world's leading platforms for creating cutting-edge e-commerce sites, Shopify is the technological partner we harnessed for the foundation's online shop. 

The aim was to create a site that was agile, easy to update and edit, and which would allow the client to manage the entire process independently, from entering products to processing orders and managing payments.

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A simple, high-performance platform

In order to make the e-commerce site as intuitive as possible for staff in charge of running the site and potential customers, we created product categories to make choosing items simpler, and help direct the choice towards products of greatest interest. 

The site was customised with tailor-made images designed to portray the foundation’s guests at work, and convey the charitable nature of the initiative in a visual, meaningful way.

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Digitisation, one step at a time

A few months after the creation of the shop, the Foundation decided to migrate its website to HubSpot, which uses native integration with Shopify and which, thanks to its CRM, facilitates the creation of a truly functional digital ecosystem, where everything is in one place.

At the moment, we are proceeding with a partial and gradual digital transformation of the communication plan (such as the optional switch from paper to the HubSpot Mailing List).

The goal? That one day the Foundation's users will also be able to emancipate themselves through a user-friendly digital tool like HubSpot!

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Digitisation, one step at a time

A few months after the creation of the shop, the Foundation decided to migrate its site to HubSpot, which uses a native integration with Shopify and which, thanks to its CRM, facilitates the creation of a truly functional digital ecosystem, where everything is in one place.

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To get to the heart of its target audience, a brand needs a story to tell. We design stories.