Brand Strategy, Design & Experience
We use a holistic and multidisciplinary approach to create systems that build successful brands. We combine authentic storytelling, intuitive design and continual optimization to position your product or service as the number one choice for your consumers.
Caffè Carlito renews the Brand to conquer new markets
Rebranding and digital transformation for Diacron's international growth
Farmacia Tosi: transforming a local pharmacy into a high-impact brand
Your image: our bread and butter since 2006
With years of experience under our belt, we design brand systems that deal with more than just visual identity, making sure that your brand accurately reflects your mission, vision and values.
We oversee the storytelling process from start to finish to forge a genuine emotional connection with your audience. We design intuitive architecture and use iterative methods based on user needs to develop products and unlock meaningful interactions.
We adopt a multidisciplinary approach to optimize interactions between users and products, by focusing on usability, information architecture and visual design. Against a backdrop of growing content creation and publication, we use advanced digital asset management (DAM) solutions to centralize and organize brand assets, guaranteeing consistent and efficient management.
We take care of the following:
Brand Strategy, Design & Experience
In a world overloaded with inspiration and information, a company can’t survive on awareness alone. We develop a comprehensive strategic process, encompassing a thorough market analysis and an in-depth study of your company. We produce a detailed road map to consolidate your identity among your audience, positioning your brand within the market in question. We analyze your position against that of your competitors and identify what sets you apart.
The brand you want to build and your underlying business are inextricably linked. That’s why, before embarking on any kind of branding process, it’s absolutely vital that you give clear answers to three key questions: What are you selling? Who are you selling to? What are the benefits for your customers? While there’s no magic formula, we’re here to help you find the answers. We’ll work together to establish the scope for the development of your new brand, making sure that it accurately reflects your mission and the values of your business.
If you want to get customers hooked on your brand, you need to use the right words. We take care of your verbal identity, including naming, brandline, tone of voice and copywriting.
We offer a complete service to craft your visual identity, which includes all the essential graphics, like the logo, color palette, typography and other design details. These elements work together to create an instantly recognizable and consistent image, allowing your brand to stand out visually on the market.
We include guidelines and tools to ensure brand consistency across all touchpoints. We set out rules for the application of visual identity and verbal identity, so that every aspect of your brand communicates in a uniform and integrated fashion.
Design
We focus on creating an intuitive structure that will make your website user-friendly and help it perform optimally, from designing the technical infrastructure to mapping out navigation paths.
We design intuitive and functional interfaces, thereby optimizing usability and improving the user experience. At the same time, we also ensure that each and every element of the interface reflects the brand identity in a cohesive and distinctive way.
Experience
We map out every stage of the journey, identifying customer needs, emotions and interactions, to design and optimize every step. This approach enhances the overall experience and ensures that all interactions with the brand are smooth, engaging and satisfying.
We create user-friendly navigation paths, seamless interaction flows, and a design that puts users’ needs first. With our meticulous attention to detail, every click is a satisfying experience, increasing visitor engagement and retention. We strive to understand user behavior, constantly optimizing the experience so that every visit to your website is a memorable one that converts users into happy customers.
Asset management
Frontify allows us to centralize and organize all the brand’s digital assets in one platform. We use this tool to create an easily accessible repository where we can manage and share elements such as brand guidelines, logos, images and documents and keep them up to date. Frontify optimizes collaboration between teams and ensures that all assets are consistent and ready to use, allowing for efficient and integrated brand management.
We use Smartsheet for project and asset management, ensuring a clear and organized view of tasks and brand materials. This tool simplifies planning, monitoring and collaboration by streamlining the organization of brand assets.
Rebranding and digital transformation for Diacron's international growth
Farmacia Tosi: transforming a local pharmacy into a high-impact brand
