Design, manage and protect a brand digital presence in the financial industry
Clients and goals
Aequitum is an independent asset management company, based in Lugano. Based on human relationships and strong financial skills, the company is builded on trust with its clients around a shared investment strategy. Founded in 2016, Aequitum enrolled Ander Group for its communication, which evolved, during these years, cheek to cheek with the business.
Over time, for Aequitum we have been in charge of creating the Brand Identity; equipping it with the Online and Offline communication channels and assets; optimizing the Database and engaging it with digital content.
Definition of the values of the brand, of its USP, of its tone of voice and drafting of a textual identity document.
Creation of the logo, color palette and brand manual to define the rules of logo application and color guidelines.
Design and management
Implementation of the new brand identity on administrative printed matter and office furniture. Realization of a company magazine that tells the values of the brand; of the brochure; of the website, with a first release in 2017 and a second one in 2019; of a periodical newsletter to define a constant contact with the stakeholders. Data processing management and legal support.
A “classic” logo
The name Aequitum is about fairness, balance, trust and integrity. To embody these values, we chose a logo that represents the first Latin diphthong of the company's name: and we depicted it in a soft, balanced and symmetrical way.
The two letters come together as Aequitum is linked through strong relationships of trust to its customers, with whom it sets up synergies and shared long-term strategies.
A special Wanderful edition
We tried to tell the story of Aequitum's activity with warmer and less institutional tones than those usually used by its competitors, precisely to suggest the importance the company gives to human relationships and empathy. "From Fintech to Fintrust" - the cover title - well explains this concept.
A customised shooting
A one-page site, evolving with the business
New dimensions, new target, new layout
As part of the site restyling, we put the customer in a position to interact with the target audience, providing them the necessary tools to do so and guiding them in the processing and management of data collected online.