Rebuilding The Central Bank's Digital Platform | Improved Accessibility & Navigation

INDUSTRY

Finance & Banking

CHALLENGE

Rethinking a site to make it more accessible and easier to navigate — without sacrificing depth or authority.

RESULTS

A scalable platform on HubSpot, built to handle hundreds of pages and thousands of documents — with more intuitive navigation and always-current public registers through automation.

KEY PRODUCT

HubSpot CMS + data integrations and automation.

bcsm.sm

The Banca Centrale della Repubblica di San Marino is the institutional authority responsible for the stability of San Marino's financial system. It oversees banking, financial, and insurance activities, protects savings, and ensures the efficiency of the Republic's payment systems.

Over time, its website had become the go-to reference for banking regulations, public registers, and institutional documents. A responsibility that called for a platform capable of carrying it.

Challenge

An institutional site managing hundreds of pages and documents accumulates real weight over time. BCSM understood this: their platform had become a genuine reference point for those operating within San Marino's financial system — institutions and citizens alike. For that reason, the quality of the digital experience could no longer be treated as secondary.

The navigation had been designed for a leaner site. As the document library grew, that structure simply stopped working.

A full redesign was needed: the information architecture, visual identity, and the platform's operational capacity.

Brand Identity

We updated the Central Bank's brand identity to perform better across digital contexts — preserving its institutional profile while moving it into a register that reads clearly on any device.

Website

We built a platform on HubSpot designed to handle hundreds of pages and over a thousand documents. The modular architecture makes it faster to navigate regulations, public registers, and institutional communications.

Automazione

We connected the Bank's internal systems to the web platform to automate public register updates. Data transfers continuously, reducing the risk of discrepancies between official records and what's published online.

Solutions

The project addressed three distinct dimensions, tackled in sequence: visual identity, information architecture, and operational automation.

On the visual side, we redesigned the Bank's identity system for digital contexts. The institutional profile stayed intact. What changed was legibility: a cleaner interface, consistent across every device, built to support navigation through even the most detailed regulatory content.

On the platform side, we developed a modular architecture on HubSpot capable of managing hundreds of pages and over a thousand documents. The structure was rethought around the real needs of those who use the site: institutions, industry operators, citizens. More direct navigation, easier internal content management.

The third layer was automation. We connected the Bank's internal systems to the web platform so public register data transfers automatically. The site now reflects official information in real time — no manual updates required.

Results

BCSM now has a platform that can carry the role the site had already taken on — a genuine reference point within San Marino's financial system.

The redesigned architecture makes content easier to reach. Internal management is more sustainable. Public registers update automatically, eliminating the risk of gaps between official records and what's published online.

A platform built to last — and to grow without losing order.

“The new site reflects what the Central Bank is: an institution that manages information of public relevance and has a responsibility to make it accessible. Now we have a platform that supports that commitment.”

Andrea Vivoli
Managing Director

Rebuilding the Central Bank of San Marino's institutional platform on HubSpot

The Banca Centrale della Repubblica di San Marino is the institutional authority responsible for the stability of San Marino's financial system. It oversees banking, financial, and insurance activities, protects savings, and ensures the efficiency of the Republic's payment systems.

Over time, its website had become the go-to reference for banking regulations, public registers, and institutional documents. A responsibility that called for a platform capable of carrying it.

Challenge

What we did

Solutions

Results

“The new site reflects what the Central Bank is: an institution that manages information of public relevance and has a responsibility to make it accessible. Now we have a platform that supports that commitment.”

We turn complex platforms into digital ecosystems that are more organized, accessible, and efficient. Let's talk about what that looks like for your organization.

“Grazie al lavoro con Ander Group, siamo riusciti a rendere le informazioni sanitarie più accessibili e comprensibili per tutti i cittadini, senza compromettere la precisione e l'affidabilità dei nostri contenuti. Un passo concreto verso un’esperienza digitale più umana e inclusiva.”