Scalable Lead Generation | Integrated Marketing Solutions

INDUSTRY

Education

CHALLENGE

Managing course and event pages independently — and making lead generation a continuous, structured, scalable process.

RESULTS

Full ownership for the Orientation and Promotion team over landing page creation, all leads centralized in HubSpot, and faster turnaround on campaigns and promotional initiatives.

KEY PRODUCT

HubSpot, Modular design system, Paid campaign integration

Università della Svizzera italiana (USI) is one of twelve public universities officially recognized by the Swiss academic system. USI operates in a competitive environment where timely promotion of courses, open days, and orientation events is critical to attracting new students. The ability to quickly launch digital initiatives and capture qualified leads — managed across the full user lifecycle — is a strategic factor in sustaining the institution's growth and visibility.

Challenge

Promoting courses, open days, and orientation events demands fast execution, brand consistency, and structured lead management.

USI's existing digital ecosystem delivered institutional solidity and coherence — but evolving marketing needs called for more operational flexibility. The need to build dedicated pages for specific initiatives made it clear that a new tool was needed: one that allowed rapid updates, simple and autonomous content management, and full alignment with the corporate identity.

At the same time, lead capture from events and campaigns required a higher level of centralization and traceability — a unified view of contacts to support a more structured acquisition cycle.

The goal was to strengthen the Orientation and Promotion team's ability to operate independently, while maintaining institutional guidelines and improving the speed and continuity of their initiatives.

Information modeling

Reorganizing content into a logical, modular structure designed to meet user needs precisely.

Modular design system

A standardized set of visual components that maintains USI brand consistency and simplifies the creation of new interfaces.

Flexible infrastructure

An advanced theme system built on HubSpot that makes composing dynamic pages fast and straightforward.

Editorial autonomy

Streamlined team workflows that allow content updates and publishing to happen in real time.

Solutions

Ander Group partnered with USI to evolve their marketing ecosystem on HubSpot — introducing a modular, scalable approach that gives their promotional operations real structural support.

Starting from the brand guidelines provided, we deconstructed and rebuilt the design system inside HubSpot, developing a library of reusable, composable modules.

That approach delivered four things:

Brand guidelines translated into operational components
Visual consistency across every new page
No technical intervention required for each new activation
Dramatically faster publishing

The Orientation and Promotion team can now build dedicated landing pages for courses, webinars, and events in minutes — on their own, fully aligned with the university's identity.

At the same time, HubSpot was configured to centralize lead capture, creating a single access point for contacts generated across organic and paid campaigns. Digital campaigns were integrated in a structured way, maintaining continuity from promotion through acquisition to contact management.

The result isn't a visual refresh. It's an on-demand marketing infrastructure.

Results

USI now has a system that lets them launch new promotional initiatives quickly — without depending on internal or external technical resources.

Landing page creation has become agile, fast, and fully self-managed. At the same time, leads from events and campaigns flow into a centralized database that gives a unified, organized, always-accessible view of contacts.

The primary benefit is operational. The Orientation and Promotion team can now manage communications more effectively across the full funnel, track results, and measure the impact of each initiative with greater precision. That means more autonomy, more flexible planning, and lead generation that runs as a continuous process rather than a series of one-off efforts.

The work replaced a fragmented setup with a coherent, governable, scalable platform — one built to support course and event promotion in a way that's both faster and more structured.

“Centralizzare la raccolta dei lead in HubSpot ci ha dato una visione più chiara e strutturata dei contatti generati da eventi e campagne. Oggi il marketing non si limita a promuovere iniziative, ma può governare l’intero ciclo di acquisizione in modo più ordinato e misurabile.”

Simona Rigamonti
Digital Marketing & CRM Manager

A scalable marketing platform built to drive growth and attract the right audience

Challenge

From structure to experience: the value of an integrated system.

Solutions

HubSpot Customer Platform

Results

“Centralizzare la raccolta dei lead in HubSpot ci ha dato una visione più chiara e strutturata dei contatti generati da eventi e campagne. Oggi il marketing non si limita a promuovere iniziative, ma può governare l’intero ciclo di acquisizione in modo più ordinato e misurabile.”

Is your lead generation a collection of disconnected activities — or a system you actually control?

“Grazie al lavoro con Ander Group, siamo riusciti a rendere le informazioni sanitarie più accessibili e comprensibili per tutti i cittadini, senza compromettere la precisione e l'affidabilità dei nostri contenuti. Un passo concreto verso un’esperienza digitale più umana e inclusiva.”