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The visual identity of a successful start-up

Client: Foldcast Sagl
Industry: Real Estate

HubSpot_Logo_grey

 

Screen showing Foldcast webiste
Foldcast is an innovative project developed by a team from the Academy of Architecture at Università della Svizzera italiana (USI), led by Prof. Ena Lloret-Fritschi, Fabio Amicarelli, Andrea Realini, and Elia Quadranti. The initiative aims to revolutionize the construction industry by introducing paper formwork for concrete structures—a sustainable solution that dramatically reduces cement usage and associated CO₂ emissions. Recognized for its groundbreaking approach, Foldcast was awarded the Boldbrain 2023 Prize and is currently in the pre-incubation phase at the USI Startup Centre
New logo
Visual identity
Landing page

New logo

Ander Group played a key role in shaping Foldcast's visual identity, starting with the design of its logo. The creative journey began with the parallelepiped—a classic symbol of traditional construction formwork—serving as the foundation for the design.

Building on this foundation, a stylized "F" was crafted, symbolizing the initial of Foldcast while visually echoing the innovative formwork created by the company. This thoughtful approach led to a distinctive logo that effectively conveys the brand's identity and its forward-thinking vision.

40% less CO2
Foldcast logo construction
Foldcast Logo Construction

Full visual identity

In addition to the logo, Ander Group developed a full visual identity for Foldcast, thoughtfully selecting fonts and a color palette.  

These elements, combined with the graphic symbol, resulted in a cohesive and distinctive identity that effectively reflects the brand’s core values.

The font selection was driven by the need for both readability and a modern aesthetic, while the color palette was crafted to convey professionalism and balance.

All information in one place

To complement the project, Ander Group created a dedicated landing page for Foldcast on HubSpot. This page serves as a key gateway for exploring the project, presenting all essential information in a clear and concise manner.

Designed for a seamless and intuitive user experience, the landing page enhances the content with a layout that aligns perfectly with the brand's visual identity.

The goal was to provide an effective platform to showcase Foldcast's innovation and mission, driving user engagement and strengthening its digital presence.

Foldcast website on Mobile
Foldcast Website on IPad

Conclusions

In summary, Ander Group guided Foldcast in building its visual identity, from logo development to selecting fonts and colors, and creating a HubSpot landing page that captures the essence of the project.

This process enabled Foldcast to establish a strong, cohesive image that reflects its values of innovation and sustainability.

With its expertise, Ander Group is the ideal partner for startups aiming to turn their ideas into solid brands, providing strategic and creative support—from brand identity to digital presence—every step of the way.

"Ander Group successfully translated our vision into a strong and distinctive visual identity, crafting a logo and digital presence that perfectly reflect our values and project. Their attentive listening and strategic approach were fundamental in shaping the Foldcast brand."

Fabio Amicarelli / Co-founder & CEO

FabioAmicarelli_01

Contact us today and find out how we can help you turn your idea into a successful brand.