Evolving Digital Ecosystems | Premium E-Commerce Solutions

INDUSTRY

Retail

CHALLENGE

Evolving Ulysses' digital presence with a store that matches the brand's premium positioning — and a structure that connects sales, operations, and customer relationships.

RESULTS

A stronger digital ecosystem — smoother buying experience, product front and center, and a scalable foundation to support the brand's growth.

KEY PRODUCT

Shopify, HubSpot, Just Fashion

ulyssesrunning.com

Challenge

Ulysses' digital presence had served the brand through an early growth phase — but it no longer reflected the direction the brand had taken in recent years. As a technical, premium positioning solidified — anchored in part by the proprietary NARS technology — the need emerged for an ecosystem more consistent with the product's quality and the brand's ambitions in the European market.

That meant evolving the e-commerce experience to make it more fluid, better showcasing the collections, and building a cleaner structure for contact management and customer relationships.

The goal wasn't a site redesign. It was helping Ulysses make a step forward in maturity — aligning brand, sales, and operations inside a system solid enough, integrated enough, and scalable enough to support what comes next in Europe.

Sharper positioning

A refreshed brand narrative, anchored in the claim Built to follow you — making Ulysses' evolution legible at a glance.

Best-in-class e-commerce

A move to Shopify to deliver a buying experience that's cleaner, more reliable, and built to market standard.

Process integration

A connection with Just Fashion to sync catalog and collections directly from the existing management system — no added operational friction.

Scalable CRM foundation

HubSpot configured to centralize contacts and support customer relationship management as the brand grows in the European market.

Solutions

The project opened with a positioning realignment — made visible through the new claim Built to follow you — followed by the design of a new Shopify store built to put the product front and center, with a buying experience finally on par with what a high-performance premium brand demands.

In an initial discovery phase, we ran a benchmark analysis to identify the right Shopify theme — balancing the client's needs against market best practices. A foundational step: setting up a store designed not just for where the brand is today, but for a sales model already oriented toward European scale and ready, in time, to follow it further.

Alongside the e-commerce platform, we integrated Just Fashion — the management system the client was already using — so the team could keep working in a familiar environment while collections and products sync automatically to the store. We also brought in HubSpot as the CRM backbone of the new ecosystem, activating contact capture from the site, forms, and newsletter, and laying the infrastructure for future segmentation and personalized communications.

During setup, we worked through VAT management across EU countries and currency handling for non-EU markets — Switzerland, the UK, and Norway. That work contributed to a more solid foundation, built for commercial growth beyond the domestic market.

Finally, to set up the next phases of development, we connected the store to Google and Meta Merchant Centers — putting the technical infrastructure in place for paid campaign activation in the months ahead, and progressively turning the site into a more effective sales engine.

BUILT TO FOLLOW YOU

Results

Ulysses now has a store that matches its positioning and the quality of its product. Navigation is cleaner, the purchase path is more fluid, and the brand has a digital presence that holds up in front of the end user.

The project also delivered on scalability. The Just Fashion integration makes catalog and collection management more manageable, while HubSpot introduces a structured foundation for contact capture and activation — already ready for the next steps in email marketing, segmentation, and customer service.

At the same time, the conditions are in place to support commercial growth at broader scale. The store is built with the complexity of cross-market tax and currency in mind, and the connection to Google and Meta advertising ecosystems means the site is ready to support future paid campaigns oriented toward sales.

The most significant benefit is systemic. Ulysses didn't just improve its store. It built a more solid digital infrastructure — designed to support the brand today and carry it through the next stages of growth in Europe, and eventually beyond.

“Working with Ander Group, we didn't just rethink our store. We built a digital ecosystem that actually matches Ulysses' positioning — one that puts the product front and center and gives our growth a more solid foundation.”

Federico Pistilli
CEO & Co-founder

Shopify, HubSpot, and Just Fashion — turning a store into a connected system

Ulysses is an independent high-performance running shoe brand built around its proprietary NARS technology. At a stage of growth and consolidation in the European market, the brand needed a digital ecosystem that matched where it was headed.

Challenge

From storefront to infrastructure: the value of a connected ecosystem.

Solutions

BUILT TO FOLLOW YOU

Results

“Working with Ander Group, we didn't just rethink our store. We built a digital ecosystem that actually matches Ulysses' positioning — one that puts the product front and center and gives our growth a more solid foundation.”

If your e-commerce needs to work harder for your brand, your sales, and your operations — let's talk.

“Grazie al lavoro con Ander Group, siamo riusciti a rendere le informazioni sanitarie più accessibili e comprensibili per tutti i cittadini, senza compromettere la precisione e l'affidabilità dei nostri contenuti. Un passo concreto verso un’esperienza digitale più umana e inclusiva.”