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Software Development, AI & Data Engineering

We develop software, cloud infrastructure and data-driven solutions that help businesses operate more efficiently.

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Beyond the CRM: Building a HubSpot-Powered Ecosystem for an International Launch

Client: Urban Metrix

Header - Urban Metrix

INDUSTRY

Real Estate

CHALLENGE

UrbanMetrix entered the Swiss market with a mature product and a clear vision for leveraging HubSpot as the backbone of its international expansion. The challenge was to design and implement the surrounding ecosystem, ensuring marketing, sales, and customer success functions were fully operational and aligned from launch day.

RESULTS

UrbanMetrix now benefits from a fully integrated digital ecosystem, where website, CRM, customer support, and operational processes work seamlessly together, providing a scalable foundation for continued growth and international expansion

KEY PRODUCT

HubSpot

urbanmetrix.com

UrbanMetrix is a Swiss startup that has developed an environmental simulation platform designed to help architects, engineers, and real estate developers create more sustainable buildings. The software enables users to assess factors such as solar exposure, views, noise, and wind conditions before the design phase begins, helping project teams make better-informed decisions from the earliest stages of development.

Challenge

UrbanMetrix aveva un prodotto pronto per il mercato svizzero con ambizioni di crescita internazionale e una chiara convinzione: HubSpot sarebbe stato il cuore della propria infrastruttura commerciale. La sfida non era scegliere la piattaforma, ma costruire attorno ad essa l'ecosistema necessario per il lancio, dal sito web ai processi di vendita e di supporto, fino alla formazione di un team ancora in fase di costruzione.

Our approach

Discover

We analyzed UrbanMetrix’s operational requirements and how the team intended to use HubSpot in practice, identifying a configuration that was effective, scalable, and free from unnecessary complexity.

Scope

We helped UrbanMetrix identify the HubSpot setup best suited to its launch and growth objectives, defining the right tools, account structure, and operational priorities from the outset.

Activate

We configured the HubSpot environment and designed the website pages, creating a digital ecosystem aligned with the platform’s positioning and built to support conversion from day one.

Optimize

We trained the UrbanMetrix team on HubSpot, enabling them to manage the platform independently and equipping them with the skills needed to support its ongoing evolution as the business grows.

Solutions

To support UrbanMetrix’s launch in Switzerland and lay the groundwork for future international expansion, we worked across three complementary dimensions: platform, processes, and people.

On the technology side, we developed the new website on HubSpot, designing it around the product experience. An integrated interactive demo allows visitors to explore the software directly from their browser, while a custom-built dynamic pricing system enables the company to manage its SaaS pricing model without ongoing backend intervention. In parallel, we established an initial qualified database through a structured data collection initiative, providing the team with the foundation needed to begin commercial outreach from day one.

Within HubSpot, we transformed the platform into the company’s operational hub. Marketing, sales, customer support, and billing were brought together within a single ecosystem through the configuration of sales pipelines, the implementation of Stripe-powered payment workflows, and the development of a dedicated Knowledge Base.

Finally, we worked closely with the team to build the capabilities required to operate independently. The objective was not simply to teach HubSpot usage, but to equip people with the skills and processes needed to manage marketing, sales, and customer support effectively, creating a scalable operating model capable of supporting the company’s long-term growth.

SHE-case-Website-Mobile-2
up-central

Revolutionizing the creation of healthy and sustainable buildings.

After-sales pipeline

Diagram describing the after-sales pipeline for engineers and operators

Results

UrbanMetrix entered the market with a fully operational digital ecosystem. Today, the company benefits from a website designed around the product experience, a CRM configured to support growth, a structured Knowledge Base built to scale over time, and a team fully equipped to manage sales and customer support activities independently.

The result is a digital infrastructure designed to support international ambitions from day one.

michele-leidi

"HubSpot was already our platform of choice. What we needed was a partner capable of turning it into a fully operational ecosystem. The result is a scalable foundation that gives us the structure, visibility, and autonomy needed to grow with confidence."

Michele Leidi
CEO, UrbanMetrix

If your company is also growing faster than the processes that support it, please contact us.
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