Lead Scoring Service

Lead scoring is a classification system that assigns a score to your contacts based on their profile and behavior. It helps automatically identify the most qualified leads, align marketing and sales, and optimize the time and energy of your sales team.

In business environments with growing volumes of contacts and complex sales cycles, lead scoring becomes an essential tool to avoid inefficiencies and maximize commercial effectiveness.

Why implement a lead scoring system?

Without a lead scoring model, every contact is treated the same way, increasing the risk of missing real opportunities or approaching potential customers at the wrong moment.

A well-designed system allows you to:

Distinguish truly interested contacts from those who are still cold
Automate segmentation and assignment to the appropriate teams
Activate marketing automation workflows tailored to each stage of lead maturity
Align marketing and sales KPIs
Increase overall conversion rates

Lead scoring transforms quantity into quality and data into concrete actions.

How it works

Each contact is evaluated based on two main dimensions:

Explicit data: role, company, industry, company size, source of acquisition
Behavioral data: email opens, website visits, CTA clicks, form submissions, and interactions with your brand

These data points are combined to generate a dynamic score that is continuously updated in real time and integrated with your HubSpot CRM and your business reporting system.

Funnel and contact analysis

We analyze your sales processes, lead lifecycle, key behaviors, and the data currently available.

Scoring criteria definition

Together with your team, we identify the most relevant actions and profiles. We design a scoring system that is clear, simple, and practical to use.

CRM and automation integration

We implement lead scoring within your ecosystem: HubSpot, email marketing, sales enablement tools, and marketing automation workflows.

Monitoring and optimization

We measure the effectiveness of the model, refine it based on real data, and transform it into a tool that continuously improves your commercial performance.